The success of a skincare brand depends both on profitability and recognition. Being a skincare entrepreneur can be challenging when you're just starting.

The constant emergence and demise of beauty startups can also be discouraging. If you want to stand out in today's saturated beauty market, you have to be at the top of your game.

Unlike conventional care products on the market, Janssen cosmetics can do much more. Our products inspire from the first use and deliver results that go beyond superficial skin care.

Skin types differ, and therefore skin needs vary from person to person. Skin care must be tailored to the individual's skin type, whether it is dry, sensitive, or impure. We must therefore treat our skin as individually as we treat our dry, sensitive, or oily impure skin.

An optimal care system from Janssen takes into account the needs of each part of our skin. In addition, all the care products in a series work perfectly together. 

The first step to achieving immediate results is always to cleanse your face. When you have oily or impure skin, you should use a fluid or washing gel rather than cleansing milk with soothing ingredients from Janssen. 

A day cream and a night cream are also essentials. Your skin will be hydrated and protected from harmful environmental factors with the day cream. We use richer night creams to regenerate the skin.

What makes Janssen Stand out from the Competition

1. Concentrate on niche markets

Many brands target a broad audience, which means that their products are aimed at a diverse group of people. Janssen goes against the grain and targets a niche market. 

The best way to distinguish your brand from the competition is to appeal to a niche market of consumers that might not be interested in your brand. 

A niche consumer group might include:

• Medical professionals
• Animal lovers
• Those with certain skin conditions
• Travel enthusiasts
• Allergy sufferers

2. Using captivating visuals

The beauty industry is all about visuals. Visually appealing logos, website designs, product photos, and social media posts attract customers. Janssen creates stunning visuals that sets them apart from other beauty brands. But how do they do that?

Some suggestions are as follows:

• Using illustrations in your graphics
• Thinking of unique ways to photograph products
• Using unusual color schemes
• Considering metallic elements
• Recruiting models who have unique appearances

3. Tell a unique story

The story of how every beauty brand got started is the same. After hearing so many backstories, consumers have become more interested in how you came up with your brand and how it made a difference in the world.  

Janssen's backstory isn't outrageous, but they tell it in a way that won't make your audience feel like they're just another brand.

4. Noticeable differences

Being able to develop a cosmetic formula that is significantly different from all the others is the most satisfying way to stand out from the crowd. 

There aren't a lot of breakthrough technologies in the cosmetic field due to the "mature" nature of the science. You may find something if you keep looking. 

The first step in creating a product that performs better than all others is identifying the market leaders. Janssen found out which technology offers the best performance by doing some research and putting it to the test. 

5. Have a distinctive voice

Brands often speak to their audiences in the same "business" voice. If you use a corporate tone when speaking with consumers, it's not going to help set you apart from your competitors because it's a great way to remain professional. Janssen is professional and memorable for creating a unique voice. 

6. Having a unique packaging

Creating unique packaging is crucial to the cosmetics industry since packaging is everything. In other words, your brand is likely to be lost in the muck before it even begins to gain traction.

Here are some tips for making your packaging stand out:

• Create an Instagram-worthy box by personalizing it
• Pick colors that are positive and reflect your brand's personality
• Make sure your packaging is typographically correct and positioned correctly
• Packaging materials should be eco-friendly and unique
• Provide customers with a positive experience when they open the packaging

7. Customer engagement

Social media pages should be used for more than just product promotion. Engaging your customers through them is the perfect opportunity. 

Janssen asks customers for their top skincare concerns, favorite products, and tips. They give them a chance to provide feedback on products and what they would like to see changed. Your fans will appreciate you taking their opinions seriously and value them if you actively seek out what they want.

8. Marketing to millennials

Most millennial women prefer organic or natural skin care products. The beauty industry is growing - and sustainable products are becoming more popular - so marketing to millennials will become increasingly important. 

The millennial generation is the second largest segment of cosmetics consumers after the baby boomers. Compared to 2000, consumers now have a shorter attention span than a goldfish. 

When shoppers discover your brand on the shelf, they can interact with it immediately. Furthermore, it allows social media users to share their experiences with your brand, giving you free publicity. 

9. A reasonable price

The prices for Janssen products have a reasonable range. As a result of their wide product range and diverse target market, they are considered attainable. It is for this reason that they are considered both high involvement and low involvement purchases.

10. Aiming to attract Gen-Zers

Getting Gen-Z's attention is the key to winning over businesses today. To better reach and interact with its target audience, Benefit collaborates with influencers to provide authenticity. 

It is not uncommon for cosmetic companies to partner with beauty influencers to create content showcasing their products on social media. Janssen is one such company. Their 1.4 million strong Instagram community and beyond can be engaged in this way.

The Bottom Line

Creating a brand that stands out in a heavily saturated market may seem impossible, but it is not. Janssen has achieved that. 

The right strategies, such as the ones we discussed in this article, are very helpful for making your beauty brand unique. 

Make a good living without being the biggest brand in the cosmetics industry. It's just a matter of being different.

The aging process of the skin is typically associated with fine lines, wrinkles, loss of elasticity, rough texture, and discoloration, although everyone ages differently. Many skin care products contain active ingredients that may help slow down the effects of aging on the skin.

Our Mature Skin Collection Highlight

1. Multi-Action Cleansing Balm (50ml)

For mature skin, this cleansing balm is luxurious. The transforming texture of this cleansing balm makes it ideal for mature skin. 

Using the cream-gel formula, you can cleanse, remove make-up, moisturize and use it as an SOS balm for particularly dry skin. 

2. Micellar Skin Tonic (200ml)

Designed for mature skin, this alcohol-free tonic contains micellar technology. Micelle technology encapsulates and gently removes the last traces of makeup and cleansing products. 

In addition to providing the skin with moisture, saccharide isomerates and long-chain hyaluronic acid also give it a pleasant feeling of freshness.

3. Luxury Oil Cleanser (100ml)

It thoroughly removes even waterproof eye makeup with a golden shimmer and contains 100% natural oils. The Gold of Pleasure Oil smooths the skin and leaves it feeling smooth and soft thanks to its high content of omega-3 and omega-6 fatty acids.

4. Skin Refining Enzyme Peel (50ml)

Dead horny cells are gently removed with enzyme peeling. A highly effective enzyme formula for smoothing mature skin.

Peeling of mature skin with enzymes. A highly-effective enzyme formula smoothes away lines and wrinkles and removes excess hard skin.

5. Perfect Lift Cream (50ml)

This anti-aging cream contains red clover extract and Kombucha to smooth mature skin. In addition to regenerating the skin, the high-performance complex smoothes it and enhances its radiance. 

Intensive moisture is provided by both short- and long-chain hyaluronic acid, which immediately enhances the tone of the skin.

6. Skin Contour Cream (50ml)

The cream has a rich texture that lifts and cares for the skin. Enhances the firmness of the face. A smooth and even appearance is left on the skin. Natural extracts and elastin-stimulating peptides on top of genuine Japanese silk. 

7. Rich Recovery Cream (50ml)

Red clover extract and Kombucha are combined to produce this rich anti-aging cream for mature skin. This high-performance complex rejuvenates, smooths, and enhances the skin's radiance. Lipid complexes balance moisture supply gaps and strengthen skin barriers in areas with dry skin.

8. Age Perfecting Serum (30ml)

For mature skin, a skin-smoothing serum with active ingredients. Kombucha and red clover extract form a Cellular Regeneration Complex.

Mature Skin care creams are the perfect complement to the highly-concentrated formula for during the day. Contains hyaluronic acid, vitamins C and E, and alpine rose stem cells.

9. Night Recovery Serum (30ml)

Mature skin regenerates at night with the active ingredient serum. Red clover extract and Kombucha form the Cellular Regeneration Complex.

Mature skin regenerates at night with the active ingredient serum. Hyaluronic acid, silk acacia extract, and Alpine Rose stem cells make up the Cellular Regeneration Complex. 

10. Rejuvenating Mask (50ml)

Red clover extract and Kombucha combine to create a skin-smoothing cream mask for mature skin. Providing comprehensive regeneration, smoothing the skin, and enhancing its radiance, this high-performance complex is highly effective. 

Bisabolol and Sensitive Complex work together to soothe and calm. Hydroxylated hyaluronic acid instantly tones your complexion.

11. Tri-Care Eye Cream (15ml)

Combucha and red clover extract make this eye care cream highly effective for mature skin. High-performance extracts regenerate skin, smooth it, and reduce fatigue and stress signs. 

Additionally, the sensitive complex contained in the product counteracts dark rings and swelling under the eyes. The light was scattered by optical diffusers.

12. Isoflavonia Relief (50caps)

Capsules that care for mature skin. This product features isoflavones, hyaluronic acid, and grape seed extract for boosting the skin's elasticity and resilience.

Mature skin care capsules with a single dose. Grape seed extract, hyaluronic acid, and isoflavones increase skin tension and elasticity.

13. Instant Lift Serum (30ml)

A powerful lifting serum that works immediately on mature skin. The highly concentrated formula, using red clover extract and Kombucha, along with marine collagen, restores radiance and freshness to the skin after just a few minutes, as well as ensures comprehensive regeneration.

14. Eye Flash Fluid (7 x 1.5ml)

A hydrating eye serum containing hyaluronic acid and peptides. In the morning and/or at night, pat Eye Flash Fluid gently into the area around your eyes after cleansing the skin.

Put a paper towel over the top of the ampoule and break off the top before pouring the contents into your hand. After that, pat it into your eyes evenly. This product is for external use only.

15. Skin Contour Fluid (7 x 2ml)

An elastin-stimulating peptide-based skin firming concentrate. Immediately after cleansing the skin, apply the Skin Contour Fluid gently. 

Break off the top of the ampoule and pour the contents into the palm of your hand after wrapping the top in a paper towel. Once the fluid has been applied, rub it gently into the face and neck. Use only externally.

16. Detox Fluid (7 x 2ml)

A detoxifying active concentrate that contains concentrated amounts of glucans and avocado peptides for a revitalizing effect.

After cleansing the skin, apply Detox Fluid gently. Using a paper tissue, protect your hands while breaking off the top of the ampoule and pouring the entire contents into your palm. 

17. Caviar Extract (7 x 2ml)

After cleansing the skin, apply Caviar Extract gently. Pour the entire content into your palm after breaking off the top of the ampoule, using a paper tissue to protect your hands. Gently press into the face and neck until it is evenly distributed. Use only externally.

18. Stem Cell Fluid (7 x 2ml)

A serum containing Swiss apple stem cells derived from the variety "Uttwiler Spätlauber" for stimulating skin regeneration. A combination of hyaluronic acid long- and short-chains and apple stem cells.

19. Marine Collagen Cream (50 ml)

It contains marine collagen and collagen boosters, which counteract the appearance of wrinkles and diminishing tissue firmness. 

It helps the skin look younger, plumper, and firmer by boosting collagen levels. The skin is lifted by marine collagen. By binding moisture to the skin, it fills out fine wrinkles and lines.

Conclusion

Although aging is inevitable, we should try to keep our mature skin as healthy as possible as we age. You've likely noticed your first wrinkles, or you've put off your anti-aging skincare routine for far too long. If this is the case, you're not alone.

Sensitive skin is becoming more and more common, even in well-taken care of, healthy individuals. A big reason for this is that at this point in history, our skin is exposed to more environmental and chemical irritants than ever before. Our skin doesn’t recognize these pollutants and works overtime to protect itself, often developing more sensitivity in the process. Other factors that can contribute to sensitive skin are dry weather, allergies, excessive exfoliation, or skin conditions, such as eczema. Our goal is to soothe the irritants while providing a protective barrier to prevent further damage. Taking care of ourselves and focusing on our inner health is a big step we can take to help our body do the best job it can to protect itself. A little help from the outside doesn’t hurt though! Here are a few tips to help.

1. Always remove your makeup. This step is especially important for sensitive skin. Makeup left on your skin can cause irritation, breakouts, and clogged pores. It will also accelerate the aging process. Removing your makeup will prevent bacteria growth and prime your face for the next steps of your skincare routine. Try our Micellar Skin Tonic to remove all traces of makeup while adding essential hydration.

2. Use serums that are developed for sensitive skin. Finding products that soothe and correct while protecting your skin can be a challenge. Some natural ingredients can be too potent and irritate your skin more, while some “sensitive” skin lines contain harmful synthetic ingredients. Look for products with calming botanical additions. Ingredients such as Allantoin, Bisabolol, Vitamin E, and Hyaluronic Acid will provide an extra layer of protection and help your skin be the best it can be! Try our Anti-Pollution Cream and Pro Immune Serum before applying moisturizer for maximum benefits. The anti-pollution cream is formulated to protect and strengthen your skin’s natural barrier with plant-based antioxidants. The pro immune serum stabilizes your skin’s immune cells to help them combat outside stress, such as environmental factors and free radicals.

3. Use sun protection. We all know that sun protection is important, but did you know that the type of sun protection can make a difference too? Chemical sunscreens are absorbed into the skin and can contain potentially harmful chemicals. They also break down after being exposed to UV rays for a while. Mineral sunscreens, on the other hand, don’t break down in the sun. They are minerals that are not absorbed by the skin and provide effective broad-spectrum protection. Try our Optimal Tinted Complexion Cream. It contains iron oxides and titanium dioxide for effective mechanical sun protection throughout your day!

4. Moisturize. Almost all of our products are formulated to be as hydrating as possible, but it is still important to seal all of your skincare in with a good moisturizer. Using it at night is especially effective because it gives your skin a chance to renew itself and rest. Try our Night Replenisher, which is rich in hydrating oils and vitamins.

Much too soon, summer is waving goodbye as the sweaters and pumpkin treats make their appearance once again. As the humidity dips in the air, this is the perfect time to start preparing your skin for the harsher winter months. Drier air means that the outer layer of your skin can get damaged more easily, but there are a few things you can do to keep it balanced as the weather shifts. Remember, a little bit of prevention goes a long way!

1. Gentle exfoliation. While very important and effective when used properly, it can be tempting to over-exfoliate as skin shows more signs of dryness. There are two types of exfoliation: physical and chemical. Whichever one you use, make sure to be gentle so that you just remove the very top layer of dead skin cells. Aggressive exfoliation can lead to micro-abrasions in your skin that leave it open to bacteria and other irritants. For physical exfoliation, try our Intensive Face Scrub, made with finely ground peach granules. For chemical exfoliation, try our Brightening Exfoliator or our Skin Refining Enzyme Peel.

2. Hydration. When the winds pick up, the furnaces kick on and the wood stoves are lit. Cozy fall is right around the corner! Unfortunately, the wind and dry heat also suck the moisture from our skin so much faster! Stay ahead of the game by switching to a richer moisturizer now. For more mature skin, try our Rich Recovery Cream, and for more sensitive skin, try the Night Replenisher. For the ultimate luxurious experience, try our Night Cream, with colloidal platinum, silk acacia extract, lipid complex and more. We promise you will feel pampered and immediately refreshed!

3. Don’t slow down on sunscreen. Just because the sun is filtered through the beautiful yellow and orange trees instead of beaming down on us with the summertime intensity doesn’t mean that it is doing any less damage to our skin. Sun protection is just as important in the fall (and winter!) as it is during the summer months. Our Face Guard uses a mineral shield rather than a chemical sunscreen to protect your skin from the harsh UV rays, no matter what time of year it is.

4. Take extra care with certain areas. Some skin is thinner and more sensitive, such as the skin under our eyes, on our eyelids, and our lips. Look for products that are specially made for these areas, and that focus on hydration! Try our Rich Eye Contour Cream around the delicate eye area. With oat extract, macadamia nut oil, hyaluronic acid, and vitamin A, this lightweight cream works hard to hydrate all day or all night long! Our Tricare Eye Cream shares those benefits, but is also formulated for mature skin, and contains ingredients that help combat fine lines and wrinkles.

With the right care, and a couple of easy prevention steps, you can assure that your skin will enjoy the fall season as much as you do!

Dry skin is described as a skin condition that contains a low amount of hydration and is often marked by an uncomfortable tightness, itchy, and scaly sensation. Although dry skin has numerous causes, it isn’t usually serious and can be alleviated with the right products.

Those who suffer from dry skin will often notice scaling, flaking, irritation, and cracking and one of the main causes of dry skin is low moisture in the air or washing in water that is too hot. Dryness can also be caused by health-related issues, as well as aging and other environmental factors, such as overexposure to the sun.

Those with mature skin or demanding skin will often find dryness to be a common problem when it comes to skin-related issues. Someone who has dry skin can also experience sensitive skin as the skin loses the protective layering needed to lubricate and protect the skin. The good news is that with the right skin care, healthy, hydrated skin is just a product away. Here are some ways that Janssen Cosmetics can help steer you in the right direction to a more hydrated complexion.

Heal and Protect

One of the biggest culprits of dry skin is overexposure to UVA/UVB radiation. Although some sun rays has been proven to be beneficial, helping to trigger the development of vitamin D in the body, too much sun can lead to chapped, burning, peeling, itchy red skin and premature aging, which is why our Sun Shield is a great way to moisturize and protect the skin. If you like sunbathing, After Sun Lotion cools, soothes and nourishes your skin with natural oils.

If you want to go a bit deeper, Vita Care Deluxe Ceramide cream works wonders for those with extremely dry skin, which helps to rebuild lipids that have been lost and improves the appearance of rough skin. If you are already experiencing age spots, and an uneven skin tone, our  Vitaforce C Cream  stimulates collagen and elastin production and helps brighten the skin for an even, more  youthful  tone.

Hydrate, Hydrate, Hydrate

It’s so important to hydrate the skin. So much so that without hydration, your skin would become scaly, crusty, and unsightly. If you have dry skin, hydration is especially important since you don’t receive adequate moisture to the skin. Hydration can be obtained in many ways, such as getting enough water, a great way to ensure that your cells are going to get the nutrients they need.  Exercise is another great way to get circulation going.

Our Hydrating Skin Complex works deep within the layers of the skin to hydrate from  within, smooth wrinkling caused by dryness, and improves the overall feel, structure and radiance of the skin. Then you may top that with the Caviar Luxury Cream, which is like black gold for the skin, increasing cell turnover, protecting the skin from free radicals, and inspires smoother skin.

Rejuvenate and Illuminate

If your dry skin is causing a dull complexion, sometimes, all you need is a bit of exfoliation. Exfoliation is the process of removing dead skin cells that are in the way of revealing fresh, vibrant skin. Exfoliants come in many forms such as a scrub, which often contains tiny granules to slough away depleted skin, as found in our Brightening Exfoliator. Other forms are contained in the form of a gentle peel, such as our Bio-Fruit Gel Exfoliator, which helps increase cell turnover by gently peeling away the top layer  of the skin. This action is a non-abrasive way of improving the skin’s moisture content, leading to brighter, softer complexion.

Scrubs and peels are a great way to get to the true, radiant you and should always be performed after washing your skin with a great cleanser, such as with our Multi-Action Cleansing Balm, which can also be used as a makeup remover, SOS balm for relieving dry skin spots, and as a moisturizing mask. Prepping the skin prior to exfoliation helps to soften and wash away dirt and grime so that the product will work it’s best