It’s not just your partner or your work that demands something from you. Your skin does as well! As soon as you reach age 25, your skin will begin to show lines around the forehead, eyes, and mouth. It may also look more tired and pale, and it may not be as hydrated as it was before.

That’s why your demanding skin needs a specialized regimen. Here at Janssen Cosmetics, we offer products that can help you manage it. 

Cleanser and Scrub

Caring for demanding skin starts with cleansing it. Our Brightening Face Cleanser can refresh your face while preserving the skin barrier. It can also help moisturize the skin while reducing pigmentation. 

Our Intensive Face Scrub, meanwhile, can help remove dead skin cells, free clogged pores, and smoothen the skin.

Our cleanser is suitable for daily use, while our face scrub should be applied 1-2 times a week.

Tonic

After cleansing your face, make sure to apply our Brightening Face Freshener. This alcohol-free tonic can boost moisture, stabilize the skin barrier, and fade dark spots for a rejuvenated appearance. It also helps prepare the skin for other products that help ‘tame’ demanding skin. 

Concentrate

Vitaforce C Skin Complex is a product specially made for demanding skin. It can help improve the skin structure, enhance its renewal process, and slow down the aging process. As a result, it can make your skin look softer and younger. 

This powerful concentrate can be used day and night after skin cleansing. 

Creams

Our demanding skin line features several creams with various benefits. Take the case of our Vitaforce C Cream, which is best applied after our Vitaforce concentrate. It can help amplify the effects of the said tonic for smoother, even-toned skin. 

We also offer a Lifting and Recovery Cream, which moisturizes the skin and makes it more elastic. With regular use, this cream can beautify your skin and reduce the signs of skin aging. 

Base

If you want a makeup base that will hydrate your demanding skin, then our Rich Nutrient Skin Refiner should be your top choice. It boosts moisture and strengthens the skin barrier for smooth, lifted skin. It also has SPF 15 to help protect your skin from harmful UV rays. 

Face Makeup

Janssen Cosmetics also offers a Tinted Complexion Cream. Made for people with demanding skin, it helps moisturize the skin while promoting a natural-looking matte complexion. 

Is your skin red and/or itchy?

Do you have a lot of skin bumps or rashes?

Does your skin sting or burn a lot?

Then you have sensitive skin.

If you’re wondering why it happens, worry not! Below, we’ll answer what you’ve been asking for a long time: “Why is my skin so sensitive?”

1. You Have Been Exposed to Harmful Environmental Conditions

While the skin is made to protect the body from the environment, exposure to the following conditions can make it more sensitive:

• Excessive sunlight
• Strong winds
• Intense heat or cold

These can cause excessive dryness or injury, compromise the skin, and make it prone to irritation.

1. You Suffer From a Skin Condition

The following disorders or allergic reactions can trigger skin sensitivity:

• Eczema or atopic dermatitis, a condition that makes skin swollen and rough
• Rosacea, an inflammatory disease that causes skin redness and rashes
• Allergic contact dermatitis, a condition that results from the use of a particular substance

1. Your Genetics Are To Blame

Some people are more predisposed to have easily-irritated skin. So if you have fair skin or red hair, you’re more likely to ask the question, “Why is my skin so sensitive?”

1. You Are Using the Wrong Product

If you have reactive skin, using the wrong product can damage your skin’s outer layer and irritate it further. Here are some common offenders that you need to avoid:

• Alpha-hydroxy acids such as glycolic acid
• Granulated scrubs
• Chemical sunscreens containing Oxybenzone or Avobenzone

1. You’re Going Overboard With Your Skincare Routine

As Mark Twain puts it, “Too much of something is bad.” This is especially true if you have sensitive skin. 

For one, using several products all at once means you’re exposing your skin to more ingredients. The more components you apply, the higher the chance that something will irritate your skin. 

Furthermore, you may end up applying two (or more) potent ingredients that damage the skin when used together (i.e., Retinol/Retinoid and Alpha Hydroxy Acid). 

What to Do

If you’re not careful, your actions will trigger your skin sensitivity. So to keep the redness, itchiness, and irritation away, remember to follow these tips:

• Avoid environmental extremes, such as excessive winds, heat, or cold 
• Use sunscreen regularly
• Stay away from your eczema or rosacea triggers
• Wear fabrics that don’t irritate the skin, such as cotton, silk, rayon, or linen
• Eat well

More importantly, make it a point to use products specially formulated for sensitive skin. You can get these - and more - at Janssen Cosmetics.

Click here to get your hands on our gentle skincare products ASAP.

UV exposure, inflammation, rashes, and hormonal changes can result in dark spots on your face. You need not worry, though, for we can help you get rid of them immediately. All you just need to do is follow our five tips on how to remove dark spots on face fast.

1. Get Some Vitamin C

Vitamin C does not only boost your immunity - it can help fade those pesky dark spots too.

Vitamin C helps lighten pigmented areas, particularly those caused by inflammation and sun exposure. As an antioxidant, it can help protect your skin from free radicals, substances that cause oxidative stress and discoloration/spotting.

1. Use Retinol

Retinoids work to remove your dark spots by hastening skin turnover. In other words, they help shed dead, pigmented skin cells - to make way for new cells. 

Fun fact: retinol is not only effective in removing dark spots on the face, but it can help lessen acne breakouts as well.

1. Apply Some Acids

The term acid may sound alarming, but it’s actually good for your face - especially if you want your dark spots to disappear. 

Alpha hydroxy acids or AHAs, such as Glycolic Acid, Mandelic Acid, and Lactic Acid, exfoliate the skin to lighten noticeable discoloration. 

Beta hydroxy acids, or BHAs, meanwhile, work to exfoliate the skin and reduce inflammation at the same time. As such, it’s recommended for those who suffer from acne and inflammation-driven skin discoloration. 

Another type of acid, kojic, is excellent for people who suffer from brown patches called melasma. This antioxidant, extracted from fungi, has been proven effective in lightening dark spots and brightening the skin. 

1. Consider Arbutin 

If you’re looking for a gentle way how to remove dark spots on face fast, then go for arbutin. It works to inhibit tyrosinase, an enzyme that is necessary for the skin pigmentation process. 

As a ‘natural’ version of the harsh hydroquinone, it’s more suitable for those whose skins react badly with the latter. 

1. Go For Aloe Vera

Aloe vera is a plant that works many wonders on the skin. Such is made possible by its component aloesin, which helps lighten dark spots. It also helps inhibit the production of melanin, a pigment that, when in excess, causes skin discoloration. 

The Takeaway

If you want to remove dark spots on face fast, all you need to do is use either retinol, vitamin C, acids, arbutin, or aloe vera. 

Your skin changes as you age. 

Apart from fine lines and wrinkles, you have to deal with blotchiness, dryness, and irritation, among many other things. 

That’s why you need to learn how to take care of mature skin. Here’s a rundown of what you need to do: 

1. Wash Your Face Regularly

Use a mild cleanser to wash your face and rinse it with warm water. Avoid using hot water, for it’ll dry your skin further.

If you’re fond of wearing makeup, make sure to use a cleansing balm prior to help remove all the impurities.

If you want smoother skin, use an enzyme peel instead of a physical scrub. The latter is abrasive and can easily harm thinner mature skin.

1. Moisturize Your Skin Daily

Mature skin gets drier than usual. So to keep your skin plump and youthful, make sure to moisturize your face and body daily. 

For best results, apply fragrance-free moisturizer within 3 minutes of bathing.

1. Reduce UV Exposure

The sun (and tanning bed) are the mature skin’s worst enemy. Exposure to ultraviolet rays can lead to photoaging, which makes your skin age even faster. 

Here’s how to take care of mature skin against the sun:

• Wear sun-protective items, such as hats, long-sleeved tops, and pants
• Apply sunscreen with SPF 30 (or more) 15-30 minutes before going out; reapply it every two hours

1. Eat Healthily

You are what you eat. 

Consumption of unhealthy eats - such as sugary food, processed meats, and dairy products - can lead to fine lines, wrinkles, and a leathery skin texture. 

Healthy food - such as fruits and vegetables - are rich in antioxidants. They help fight the signs of skin aging, thus helping you maintain a youthful look. 

1. Quit Smoking

It’s not too late to quit smoking, especially if you have mature skin. 

Cigarettes contain toxins that harm the skin and lead to a smoker’s face. Signs of this include:

• Wrinkles and fine lines
• Dullness, dryness, and sagginess
• Leathery texture

1. Sleep Well

Make sure to get seven (or more) hours of sleep every night. It helps your body make new collagen, which keeps your mature skin from sagging. 

And yes, it is called beauty sleep for a reason. According to WebMD, those who sleep <5 hours get more fine lines (and darker under-eye circles) than those who sleep for >7 hours!  

In a Nutshell

Mature skin tends to get dry and irritated quickly, so it needs a lot of tender loving (skin) care! 

So apart from limiting your sun exposure, eating right, and sleeping well, you need to use the best skincare products available. 

The success of a skincare brand depends both on profitability and recognition. Being a skincare entrepreneur can be challenging when you're just starting.

The constant emergence and demise of beauty startups can also be discouraging. If you want to stand out in today's saturated beauty market, you have to be at the top of your game.

Unlike conventional care products on the market, Janssen cosmetics can do much more. Our products inspire from the first use and deliver results that go beyond superficial skin care.

Skin types differ, and therefore skin needs vary from person to person. Skin care must be tailored to the individual's skin type, whether it is dry, sensitive, or impure. We must therefore treat our skin as individually as we treat our dry, sensitive, or oily impure skin.

An optimal care system from Janssen takes into account the needs of each part of our skin. In addition, all the care products in a series work perfectly together. 

The first step to achieving immediate results is always to cleanse your face. When you have oily or impure skin, you should use a fluid or washing gel rather than cleansing milk with soothing ingredients from Janssen. 

A day cream and a night cream are also essentials. Your skin will be hydrated and protected from harmful environmental factors with the day cream. We use richer night creams to regenerate the skin.

What makes Janssen Stand out from the Competition

1. Concentrate on niche markets

Many brands target a broad audience, which means that their products are aimed at a diverse group of people. Janssen goes against the grain and targets a niche market. 

The best way to distinguish your brand from the competition is to appeal to a niche market of consumers that might not be interested in your brand. 

A niche consumer group might include:

• Medical professionals
• Animal lovers
• Those with certain skin conditions
• Travel enthusiasts
• Allergy sufferers

2. Using captivating visuals

The beauty industry is all about visuals. Visually appealing logos, website designs, product photos, and social media posts attract customers. Janssen creates stunning visuals that sets them apart from other beauty brands. But how do they do that?

Some suggestions are as follows:

• Using illustrations in your graphics
• Thinking of unique ways to photograph products
• Using unusual color schemes
• Considering metallic elements
• Recruiting models who have unique appearances

3. Tell a unique story

The story of how every beauty brand got started is the same. After hearing so many backstories, consumers have become more interested in how you came up with your brand and how it made a difference in the world.  

Janssen's backstory isn't outrageous, but they tell it in a way that won't make your audience feel like they're just another brand.

4. Noticeable differences

Being able to develop a cosmetic formula that is significantly different from all the others is the most satisfying way to stand out from the crowd. 

There aren't a lot of breakthrough technologies in the cosmetic field due to the "mature" nature of the science. You may find something if you keep looking. 

The first step in creating a product that performs better than all others is identifying the market leaders. Janssen found out which technology offers the best performance by doing some research and putting it to the test. 

5. Have a distinctive voice

Brands often speak to their audiences in the same "business" voice. If you use a corporate tone when speaking with consumers, it's not going to help set you apart from your competitors because it's a great way to remain professional. Janssen is professional and memorable for creating a unique voice. 

6. Having a unique packaging

Creating unique packaging is crucial to the cosmetics industry since packaging is everything. In other words, your brand is likely to be lost in the muck before it even begins to gain traction.

Here are some tips for making your packaging stand out:

• Create an Instagram-worthy box by personalizing it
• Pick colors that are positive and reflect your brand's personality
• Make sure your packaging is typographically correct and positioned correctly
• Packaging materials should be eco-friendly and unique
• Provide customers with a positive experience when they open the packaging

7. Customer engagement

Social media pages should be used for more than just product promotion. Engaging your customers through them is the perfect opportunity. 

Janssen asks customers for their top skincare concerns, favorite products, and tips. They give them a chance to provide feedback on products and what they would like to see changed. Your fans will appreciate you taking their opinions seriously and value them if you actively seek out what they want.

8. Marketing to millennials

Most millennial women prefer organic or natural skin care products. The beauty industry is growing - and sustainable products are becoming more popular - so marketing to millennials will become increasingly important. 

The millennial generation is the second largest segment of cosmetics consumers after the baby boomers. Compared to 2000, consumers now have a shorter attention span than a goldfish. 

When shoppers discover your brand on the shelf, they can interact with it immediately. Furthermore, it allows social media users to share their experiences with your brand, giving you free publicity. 

9. A reasonable price

The prices for Janssen products have a reasonable range. As a result of their wide product range and diverse target market, they are considered attainable. It is for this reason that they are considered both high involvement and low involvement purchases.

10. Aiming to attract Gen-Zers

Getting Gen-Z's attention is the key to winning over businesses today. To better reach and interact with its target audience, Benefit collaborates with influencers to provide authenticity. 

It is not uncommon for cosmetic companies to partner with beauty influencers to create content showcasing their products on social media. Janssen is one such company. Their 1.4 million strong Instagram community and beyond can be engaged in this way.

The Bottom Line

Creating a brand that stands out in a heavily saturated market may seem impossible, but it is not. Janssen has achieved that. 

The right strategies, such as the ones we discussed in this article, are very helpful for making your beauty brand unique. 

Make a good living without being the biggest brand in the cosmetics industry. It's just a matter of being different.