The success of a skincare brand depends both on profitability and recognition. Being a skincare entrepreneur can be challenging when you're just starting.

The constant emergence and demise of beauty startups can also be discouraging. If you want to stand out in today's saturated beauty market, you have to be at the top of your game.

Unlike conventional care products on the market, Janssen cosmetics can do much more. Our products inspire from the first use and deliver results that go beyond superficial skin care.

Skin types differ, and therefore skin needs vary from person to person. Skin care must be tailored to the individual's skin type, whether it is dry, sensitive, or impure. We must therefore treat our skin as individually as we treat our dry, sensitive, or oily impure skin.

An optimal care system from Janssen takes into account the needs of each part of our skin. In addition, all the care products in a series work perfectly together. 

The first step to achieving immediate results is always to cleanse your face. When you have oily or impure skin, you should use a fluid or washing gel rather than cleansing milk with soothing ingredients from Janssen. 

A day cream and a night cream are also essentials. Your skin will be hydrated and protected from harmful environmental factors with the day cream. We use richer night creams to regenerate the skin.

What makes Janssen Stand out from the Competition

1. Concentrate on niche markets

Many brands target a broad audience, which means that their products are aimed at a diverse group of people. Janssen goes against the grain and targets a niche market. 

The best way to distinguish your brand from the competition is to appeal to a niche market of consumers that might not be interested in your brand. 

A niche consumer group might include:

• Medical professionals
• Animal lovers
• Those with certain skin conditions
• Travel enthusiasts
• Allergy sufferers

2. Using captivating visuals

The beauty industry is all about visuals. Visually appealing logos, website designs, product photos, and social media posts attract customers. Janssen creates stunning visuals that sets them apart from other beauty brands. But how do they do that?

Some suggestions are as follows:

• Using illustrations in your graphics
• Thinking of unique ways to photograph products
• Using unusual color schemes
• Considering metallic elements
• Recruiting models who have unique appearances

3. Tell a unique story

The story of how every beauty brand got started is the same. After hearing so many backstories, consumers have become more interested in how you came up with your brand and how it made a difference in the world.  

Janssen's backstory isn't outrageous, but they tell it in a way that won't make your audience feel like they're just another brand.

4. Noticeable differences

Being able to develop a cosmetic formula that is significantly different from all the others is the most satisfying way to stand out from the crowd. 

There aren't a lot of breakthrough technologies in the cosmetic field due to the "mature" nature of the science. You may find something if you keep looking. 

The first step in creating a product that performs better than all others is identifying the market leaders. Janssen found out which technology offers the best performance by doing some research and putting it to the test. 

5. Have a distinctive voice

Brands often speak to their audiences in the same "business" voice. If you use a corporate tone when speaking with consumers, it's not going to help set you apart from your competitors because it's a great way to remain professional. Janssen is professional and memorable for creating a unique voice. 

6. Having a unique packaging

Creating unique packaging is crucial to the cosmetics industry since packaging is everything. In other words, your brand is likely to be lost in the muck before it even begins to gain traction.

Here are some tips for making your packaging stand out:

• Create an Instagram-worthy box by personalizing it
• Pick colors that are positive and reflect your brand's personality
• Make sure your packaging is typographically correct and positioned correctly
• Packaging materials should be eco-friendly and unique
• Provide customers with a positive experience when they open the packaging

7. Customer engagement

Social media pages should be used for more than just product promotion. Engaging your customers through them is the perfect opportunity. 

Janssen asks customers for their top skincare concerns, favorite products, and tips. They give them a chance to provide feedback on products and what they would like to see changed. Your fans will appreciate you taking their opinions seriously and value them if you actively seek out what they want.

8. Marketing to millennials

Most millennial women prefer organic or natural skin care products. The beauty industry is growing - and sustainable products are becoming more popular - so marketing to millennials will become increasingly important. 

The millennial generation is the second largest segment of cosmetics consumers after the baby boomers. Compared to 2000, consumers now have a shorter attention span than a goldfish. 

When shoppers discover your brand on the shelf, they can interact with it immediately. Furthermore, it allows social media users to share their experiences with your brand, giving you free publicity. 

9. A reasonable price

The prices for Janssen products have a reasonable range. As a result of their wide product range and diverse target market, they are considered attainable. It is for this reason that they are considered both high involvement and low involvement purchases.

10. Aiming to attract Gen-Zers

Getting Gen-Z's attention is the key to winning over businesses today. To better reach and interact with its target audience, Benefit collaborates with influencers to provide authenticity. 

It is not uncommon for cosmetic companies to partner with beauty influencers to create content showcasing their products on social media. Janssen is one such company. Their 1.4 million strong Instagram community and beyond can be engaged in this way.

The Bottom Line

Creating a brand that stands out in a heavily saturated market may seem impossible, but it is not. Janssen has achieved that. 

The right strategies, such as the ones we discussed in this article, are very helpful for making your beauty brand unique. 

Make a good living without being the biggest brand in the cosmetics industry. It's just a matter of being different.

During the summer months, you are likely to spend a lot more time outdoors, which can increase your risk of sunburn—even when you wear sunscreen. 

Your skin will need some serious TLC after a summer spent in the pool, sun, sand, and surf. In addition, summer days often lead to temptations where alcohol and bad eating habits are present. 

In the summer, your skin is often sun-damaged, dry, chapped, and clogged with dead skin. It's essential to rehab your skin after spending time in the sun and indulging over the summer.

A light callosity has been built on the callused skin due to the sun. Because of this, the skin is usually rough and flaky and needs more moisture. Moreover, UV radiation creates free radicals and reduces collagen fibers, which support our skin. 

It is essential to use one of the best after-sun products in spray, gel, or lotion form to minimize the sting and irritation of overexposed skin and speed up its repair. 

If you are considering a formula, look for ingredients that will soothe your skin, such as aloe vera and antioxidants, as well as hydrate your skin with hyaluronic acid, glycerin, and ceramides. 

Important Post Summer Tips

Check out these helpful tips for post-summer skin care to help erase the signs of summer.

• To get silky-smooth skin after a long summer season, use an exfoliating body scrub. Skin can feel smooth and soft after using a gentle body scrub, which removes dead surface skin cells and adds moisture. If you want to address UV damage and promote cell turnover on the face, use a gentle face scrub containing glycolic acid.
• You might have clogged pores after a few months of sweating and applying sunscreen continuously all summer long. Your complexion is negatively impacted by environmental impurities since you have accumulated oil, makeup, sweat, and dirt over the past few months. To minimize pores and draw out impurities, use a good cleansing mask.
• Your skin is likely in need of some much-needed hydration after months spent at the pool, beach, and in the sun. Add a rich cream or oil to your daily routine to hydrate parched summer skin. Your skin will benefit from formulas that contain ceramides, retinol, and hyaluronic acid.
• Your skin tone may become uneven, dark spots may appear, and new freckles may appear at the end of summer. UV rays damage your skin when it is exposed to the sun. Vitamin C serums can help counteract the effects of sun damage. Vitamin C serums improve skin texture and tone while hydrating and smoothing the skin.

Best Products for Post-Summer Skin

1. Light Tightening Cream (50ml)

When the weather gets hot, Light Tightening Cream is the perfect skin care product. Boosts your skin's energy, moisturizes it intensively, and counteracts tiredness.

This energy booster stimulates the metabolism of the skin and makes it more resilient and firmer. Skin receives extra moisture and shine is eliminated even though the texture is light.

2. Vitaforce C Cream (50ml)

Boost radiance and prevent premature skin aging with this highly active anti-aging care. An even and youthful complexion is achieved by reducing age spots, improving skin tone, and brightening the skin.

A deep moisturizing effect is achieved. Vitamin C protects the skin from free radicals through the use of a refreshing and invigorating lemon extract. 

Light-induced premature aging of the skin is prevented by vitamin E. It is reviving and toning to use lemon extracts. In the summer, Vitaforce C Cream is ideal because of its fresh fragrance and light consistency.

3. Pro-Immune Serum (30ml)

The serum stabilizes the skin's immune cells to make them more resistant to harmful external influences with active substances. 

Allantoin, bisabolol, vitamins C and D, long- and short-chain hyaluronic acid, as well as beta-glucan and ectoine, are present.

Once or twice a day, gently massage serum into your skin. Apply the serum to your neck and the area above it. Apply your usual day or night care product after the serum has been absorbed.

Pro-Immune Serum can also be used with any other care cream based on your skin's needs. However, it is best used with our Anti-Pollution Cream to ensure the best results. 

4. Hydro Active Gel (50ml)

Providing a fresh, natural glow, the ultra-light moisturizer hydrates the skin deeply. Moreover, it prevents moisture loss for a long time. By hydrating the skin, Hyaluron reduces wrinkles caused by dryness.

In addition to harmonizing the appearance of the skin by reducing irritations, the gel texture has a pleasingly light texture. Consequently, it is the perfect summer care product to enhance the silky softness of your skin and serve as a super base for make-up.

5. Mild Creamy Cleanser (200ml)

Deeply cleanses and removes dirt and make-up from the skin. By preserving the skin's moisture, unpleasant tension feelings are avoided. 

Combining the Radiant Firming Tonic with the rich, gentle cleansing optimizes the skin's preparation for subsequent care.

When wearing heavy make-up, it is recommended to double cleanse with Mild Creamy Cleanser. The cleansing milk should be applied and rinsed off, followed by another application, and washed off with plenty of water.

6. Mild Face Rub (50ml)

To supply the skin with high-quality and nourishing oils, the skin needs to be peeled once or twice a week to loosen dead skin cells. It prevents impurities, refines the skin surface, and allows subsequent care to be absorbed more effectively.

As a result of the gentle peeling, the skin surface is smoothed and noticeable. Skin flakes and superficial cornification are gently removed with jojoba wax beads. 

In addition to providing additional care to the skin, the round abrasive particles dissolve during application. It results in smooth, supple skin that appears fresh and rosy.

Conclusion

A summer day can only be complete if you're soaking up the sun. Nevertheless, your skin may disagree. All too often during the summer months, we experience excessive sun exposure, despite the importance of getting enough Vitamin D. 

Your skin may be suffering if you've enjoyed long days of sunlight, traveled in planes and cars, and generally enjoyed your daily routine more carefree. 

Too much sun exposure and insufficient sun protection lead to dry skin, sun spots, and wrinkles. Now is the perfect time to hydrate, replenish, and restore your skin.

Are you ready for the best skin of your life? Welcome to Janssen Professional skincare! Established in Germany in 1997, Janssen is a family-owned company that has been built with the vision of creating the best skincare products on the market.  In fact, Janssen Cosmetics was awarded the German Brand Award in 2020 for creating products that go beyond superficial skin improvement and producing tangible results for our customers. What makes this German skincare company stand out from the competition? Here are just a few reasons worth highlighting:

• Janssen Cosmetics has a leading edge in cosmeceuticals. We believe that everyone has unique skincare needs, and our goal is to strive to address as many as possible. Cosmeceuticals are a beautiful combination of pharmaceutical and cosmetic active ingredients that go beyond superficial skin treatments to achieve the immediate and long-term results you are looking for! Our line of luxury skincare products focuses primarily on delivering the most nourishing ingredients in a collection that is optimally tailored to different skin types. There really is something for everyone at Janssen Cosmetics!

• Janssen Cosmetics places the highest value on producing quality, safe products. All of our ingredients are vegan and ethically sourced and extracted, and every step of the process is meticulously monitored and controlled. Janssen Cosmetics works in close cooperation with leading dermatologists and cosmetic laboratories to create products that use safe, effective active ingredients for every type of skin, including sensitive skin. Some of the incredible ingredients you will find in our skincare are:

• triazine derivative to filter UVB rays and promote suppleness
• oat extract to visibly lift the skin
• hyaluronic acid to hydrate and retain moisture
• macadamia nut oil to smooth and hydrate skin
• vitamin A to speed up your skin’s renewal
• red clover extract to firm your skin
• vitamin C to brighten and tone your skin
• and so many more! You can read the ingredients in each product in their product description. Discover all of our collections here! No matter what your skin concerns are, you are sure to find the perfect system for you.

• Janssen Cosmetics uses concentrated power in the smallest form. Our remarkable ampoules show that incredible things can come in small packages! The award-winning vials contain nine unique formulas to deliver the extraordinary active ingredients to the deeper layers of your skin. We have combined the best ingredients so that you see lasting results in the least amount of time possible! Our formulas combine the best of science and nature to tighten and firm the skin, moisturize, and deliver a dose of elastin-stimulating peptides, all in a simple 2 ml ampoule!

At Janssen Cosmetics, we aim to beautify your life and help you create luxurious spa-like experiences right at home. We are proud of the system we have developed for scientifically-based skincare, professional-grade cosmetics and to be active in over 80 countries around the world!

I think we can all agree that stress is terrible, but do you know what it has to do with your skin? There are 2 ways stress can affect your skin. The stresses of life can disrupt the hormone levels in your body, which can, in turn, show up as damage to your skin. Dryness, dark spots, and breakouts are common signs. External influences stress our skin out more than we realize too! Here’s 5 things that put stress on your skin and how you can combat them with your daily routine. 

Tired body, tired skin. The first thing you can do is get a good night's sleep which, I admit, can be difficult when stressed out. Everyone’s sleep needs are different, but aiming for 6-8 hours a night can make a world of difference in how your skin responds to outside stress.

For a truly refreshing experience for tired skin, try our Rejuvenating Mask to soothe your skin while enhancing radiance!

Pollution. The rising amounts of pollution around the world escalate the rate at which our skin cells degenerate. Other than UV damage, pollution is one of the most crucial elements to protect our skin from. Products containing antioxidants, like our Anti-pollution cream can help slow the process of damage caused by pollution. It also contains red camilla extract, a natural compound originating in Japan, to strengthen the skin’s natural barrier and prevent further damage.

Over-exfoliation. The purpose of exfoliation is to remove the very top layer of dead skin cells, revealing the more radiant skin underneath. It also increases your skin’s ability to absorb serums and moisturizers. However, over-exfoliating can cause problems. The main issue it causes is irritation to the more delicate skin layers. It can also cause micro-abrasions in your skin that bacteria can settle in. To prevent this, exfoliate no more than twice a week, using our Brightening Exfoliator, and hydrate well after with a rich moisturizer such as our Night Cream.

Stressed skin can occur in places other than your face too! Try the following products for these common non-facial skin concerns:

Flaky skin: Try the Oxygenating Body Scrub to revitalize and reveal smooth new skin! After your shower, pamper your skin with our Vitaforce Ace Body Cream, enriched with valuable vitamins and shea butter to moisturize and protect. 

Dry hands: Try our Hand Care Cream to refresh your stressed hands and cuticles, while protecting them all day long!

Stretch marks: Full of nourishing oils and vitamins, our Stretch Mark Cream is a must to soothe and strengthen your skin!

Decolletage: Looking to firm the skin around your bust, while minimizing the appearance of fine lines and wrinkles? Look no further! Our Perfect Bust Formula combines the best ingredients available, including algae bioferment to improve the elasticity of your skin, mangosteen to stimulate the natural lipids under the skin, and hyaluronic acid to improve hydration.  

Even implementing a couple of these steps can help ensure that your skin stays healthy no matter what life throws at it.

Age, the seasons, and our health can all have a negative effect on our skin, leaving it dull, irritated, or extra sensitive. With just a few simple steps, we can reveal glowing healthy skin all the time! Skin care is one part science and another part art so the most important thing is that you find something that works for YOU. Let’s look at 8 tips that might help.

1. Drink plenty of water. This will help flush out impurities and keep everything working smoothly. Hydrated skin is happy skin, both inside and out.
2. A beautiful complexion starts with a healthy diet. Eat a healthy diet full of nutrient rich foods. Fruits and vegetables provide essential nutrients that your skin needs to regenerate healthy new cells, while foods high in protein and collagen help strengthen the elasticity of the skin.
3. Exercise regularly to improve well, everything! One main thing that exercise improves is the blood flow and oxygenation to your skin. Similar to the benefits of nutrition, this helps your skin regenerate healthier cells that contribute to a glowing complexion!
4. Use sunscreen every day, even on cloudy days. UV damage can occur in any season or weather. Try our Face Shield or Optimal Tinted Complexion Cream for effective protection against the elements.
5. Wash your face twice a day. To remove impurities from the skin, wash your face morning and night on a daily basis. A gentle, yet thorough cleanser, such as our Mild Creamy Cleanser will cleanse your face while preserving your skin’s natural moisture barrier. The lotion-like consistency of this cleanser also makes it ideal to remove makeup. Simply use it twice in a row to remove makeup, then cleanse. Our Brightening Face Cleanser can be used in the same way.
6. Use a rich moisturizer. Our Night Replenisher is perfect for replenishing the natural lipids in your skin with hyaluronic acid, white lupin extract, avocado oil and vitamin E.

Here are a few other products that will gently exfoliate and nourish, revealing the best skin of your life:

1. Skin refining enzyme peel for a gentle chemical exfoliation.
2. Our Brightening Exfoliator is formulated to exfoliate and brighten all in one simple step. With effective ingredients such as citric acid, glycolic acid and titanium dioxide, it is sure to reveal the best skin of your life.
3. Melafadin cleansing powder. If you’ve never used a cleansing powder, you will love the experience! Simply shake a little into your hand, add a few drops of water, and watch it transform into a luxurious foam that brightens your skin with vitamin C while deep cleansing!
4. Phase Melafadin Concentrate is our 40-day intensive treatment, designed to brighten and improve your skin’s overall health. The treatment consists of an effective Vitamin C powder, which you mix with a liquid to activate. The liquid contains powerful brightening, soothing and antioxidant compounds to promote an even, radiant complexion.

We know that you want the most effective skin care to achieve a healthy glowing complexion, and we are confident that a combination of these tips and skin care will help you find it in no time!