The success of a skincare brand depends both on profitability and recognition. Being a skincare entrepreneur can be challenging when you're just starting.
The constant emergence and demise of beauty startups can also be discouraging. If you want to stand out in today's saturated beauty market, you have to be at the top of your game.
Unlike conventional care products on the market, Janssen cosmetics can do much more. Our products inspire from the first use and deliver results that go beyond superficial skin care.
Skin types differ, and therefore skin needs vary from person to person. Skin care must be tailored to the individual's skin type, whether it is dry, sensitive, or impure. We must therefore treat our skin as individually as we treat our dry, sensitive, or oily impure skin.
An optimal care system from Janssen takes into account the needs of each part of our skin. In addition, all the care products in a series work perfectly together.
The first step to achieving immediate results is always to cleanse your face. When you have oily or impure skin, you should use a fluid or washing gel rather than cleansing milk with soothing ingredients from Janssen.
A day cream and a night cream are also essentials. Your skin will be hydrated and protected from harmful environmental factors with the day cream. We use richer night creams to regenerate the skin.
What makes Janssen Stand out from the Competition
1. Concentrate on niche markets
Many brands target a broad audience, which means that their products are aimed at a diverse group of people. Janssen goes against the grain and targets a niche market.
The best way to distinguish your brand from the competition is to appeal to a niche market of consumers that might not be interested in your brand.
A niche consumer group might include:
- Medical professionals
- Animal lovers
- Those with certain skin conditions
- Travel enthusiasts
- Allergy sufferers
2. Using captivating visuals
The beauty industry is all about visuals. Visually appealing logos, website designs, product photos, and social media posts attract customers. Janssen creates stunning visuals that sets them apart from other beauty brands. But how do they do that?
Some suggestions are as follows:
- Using illustrations in your graphics
- Thinking of unique ways to photograph products
- Using unusual color schemes
- Considering metallic elements
- Recruiting models who have unique appearances
3. Tell a unique story
The story of how every beauty brand got started is the same. After hearing so many backstories, consumers have become more interested in how you came up with your brand and how it made a difference in the world.
Janssen's backstory isn't outrageous, but they tell it in a way that won't make your audience feel like they're just another brand.
4. Noticeable differences
Being able to develop a cosmetic formula that is significantly different from all the others is the most satisfying way to stand out from the crowd.
There aren't a lot of breakthrough technologies in the cosmetic field due to the "mature" nature of the science. You may find something if you keep looking.
The first step in creating a product that performs better than all others is identifying the market leaders. Janssen found out which technology offers the best performance by doing some research and putting it to the test.
5. Have a distinctive voice
Brands often speak to their audiences in the same "business" voice. If you use a corporate tone when speaking with consumers, it's not going to help set you apart from your competitors because it's a great way to remain professional. Janssen is professional and memorable for creating a unique voice.
6. Having a unique packaging
Creating unique packaging is crucial to the cosmetics industry since packaging is everything. In other words, your brand is likely to be lost in the muck before it even begins to gain traction.
Here are some tips for making your packaging stand out:
- Create an Instagram-worthy box by personalizing it
- Pick colors that are positive and reflect your brand's personality
- Make sure your packaging is typographically correct and positioned correctly
- Packaging materials should be eco-friendly and unique
- Provide customers with a positive experience when they open the packaging
7. Customer engagement
Social media pages should be used for more than just product promotion. Engaging your customers through them is the perfect opportunity.
Janssen asks customers for their top skincare concerns, favorite products, and tips. They give them a chance to provide feedback on products and what they would like to see changed. Your fans will appreciate you taking their opinions seriously and value them if you actively seek out what they want.
8. Marketing to millennials
Most millennial women prefer organic or natural skin care products. The beauty industry is growing - and sustainable products are becoming more popular - so marketing to millennials will become increasingly important.
The millennial generation is the second largest segment of cosmetics consumers after the baby boomers. Compared to 2000, consumers now have a shorter attention span than a goldfish.
When shoppers discover your brand on the shelf, they can interact with it immediately. Furthermore, it allows social media users to share their experiences with your brand, giving you free publicity.
9. A reasonable price
The prices for Janssen products have a reasonable range. As a result of their wide product range and diverse target market, they are considered attainable. It is for this reason that they are considered both high involvement and low involvement purchases.
10. Aiming to attract Gen-Zers
Getting Gen-Z's attention is the key to winning over businesses today. To better reach and interact with its target audience, Benefit collaborates with influencers to provide authenticity.
It is not uncommon for cosmetic companies to partner with beauty influencers to create content showcasing their products on social media. Janssen is one such company. Their 1.4 million strong Instagram community and beyond can be engaged in this way.
The Bottom Line
Creating a brand that stands out in a heavily saturated market may seem impossible, but it is not. Janssen has achieved that.
The right strategies, such as the ones we discussed in this article, are very helpful for making your beauty brand unique.
Make a good living without being the biggest brand in the cosmetics industry. It's just a matter of being different.