The success of a skincare brand depends both on profitability and recognition. Being a skincare entrepreneur can be challenging when you're just starting.

The constant emergence and demise of beauty startups can also be discouraging. If you want to stand out in today's saturated beauty market, you have to be at the top of your game.

Unlike conventional care products on the market, Janssen cosmetics can do much more. Our products inspire from the first use and deliver results that go beyond superficial skin care.

Skin types differ, and therefore skin needs vary from person to person. Skin care must be tailored to the individual's skin type, whether it is dry, sensitive, or impure. We must therefore treat our skin as individually as we treat our dry, sensitive, or oily impure skin.

An optimal care system from Janssen takes into account the needs of each part of our skin. In addition, all the care products in a series work perfectly together. 

The first step to achieving immediate results is always to cleanse your face. When you have oily or impure skin, you should use a fluid or washing gel rather than cleansing milk with soothing ingredients from Janssen. 

A day cream and a night cream are also essentials. Your skin will be hydrated and protected from harmful environmental factors with the day cream. We use richer night creams to regenerate the skin.

What makes Janssen Stand out from the Competition

1. Concentrate on niche markets

Many brands target a broad audience, which means that their products are aimed at a diverse group of people. Janssen goes against the grain and targets a niche market. 

The best way to distinguish your brand from the competition is to appeal to a niche market of consumers that might not be interested in your brand. 

A niche consumer group might include:

• Medical professionals
• Animal lovers
• Those with certain skin conditions
• Travel enthusiasts
• Allergy sufferers

2. Using captivating visuals

The beauty industry is all about visuals. Visually appealing logos, website designs, product photos, and social media posts attract customers. Janssen creates stunning visuals that sets them apart from other beauty brands. But how do they do that?

Some suggestions are as follows:

• Using illustrations in your graphics
• Thinking of unique ways to photograph products
• Using unusual color schemes
• Considering metallic elements
• Recruiting models who have unique appearances

3. Tell a unique story

The story of how every beauty brand got started is the same. After hearing so many backstories, consumers have become more interested in how you came up with your brand and how it made a difference in the world.  

Janssen's backstory isn't outrageous, but they tell it in a way that won't make your audience feel like they're just another brand.

4. Noticeable differences

Being able to develop a cosmetic formula that is significantly different from all the others is the most satisfying way to stand out from the crowd. 

There aren't a lot of breakthrough technologies in the cosmetic field due to the "mature" nature of the science. You may find something if you keep looking. 

The first step in creating a product that performs better than all others is identifying the market leaders. Janssen found out which technology offers the best performance by doing some research and putting it to the test. 

5. Have a distinctive voice

Brands often speak to their audiences in the same "business" voice. If you use a corporate tone when speaking with consumers, it's not going to help set you apart from your competitors because it's a great way to remain professional. Janssen is professional and memorable for creating a unique voice. 

6. Having a unique packaging

Creating unique packaging is crucial to the cosmetics industry since packaging is everything. In other words, your brand is likely to be lost in the muck before it even begins to gain traction.

Here are some tips for making your packaging stand out:

• Create an Instagram-worthy box by personalizing it
• Pick colors that are positive and reflect your brand's personality
• Make sure your packaging is typographically correct and positioned correctly
• Packaging materials should be eco-friendly and unique
• Provide customers with a positive experience when they open the packaging

7. Customer engagement

Social media pages should be used for more than just product promotion. Engaging your customers through them is the perfect opportunity. 

Janssen asks customers for their top skincare concerns, favorite products, and tips. They give them a chance to provide feedback on products and what they would like to see changed. Your fans will appreciate you taking their opinions seriously and value them if you actively seek out what they want.

8. Marketing to millennials

Most millennial women prefer organic or natural skin care products. The beauty industry is growing - and sustainable products are becoming more popular - so marketing to millennials will become increasingly important. 

The millennial generation is the second largest segment of cosmetics consumers after the baby boomers. Compared to 2000, consumers now have a shorter attention span than a goldfish. 

When shoppers discover your brand on the shelf, they can interact with it immediately. Furthermore, it allows social media users to share their experiences with your brand, giving you free publicity. 

9. A reasonable price

The prices for Janssen products have a reasonable range. As a result of their wide product range and diverse target market, they are considered attainable. It is for this reason that they are considered both high involvement and low involvement purchases.

10. Aiming to attract Gen-Zers

Getting Gen-Z's attention is the key to winning over businesses today. To better reach and interact with its target audience, Benefit collaborates with influencers to provide authenticity. 

It is not uncommon for cosmetic companies to partner with beauty influencers to create content showcasing their products on social media. Janssen is one such company. Their 1.4 million strong Instagram community and beyond can be engaged in this way.

The Bottom Line

Creating a brand that stands out in a heavily saturated market may seem impossible, but it is not. Janssen has achieved that. 

The right strategies, such as the ones we discussed in this article, are very helpful for making your beauty brand unique. 

Make a good living without being the biggest brand in the cosmetics industry. It's just a matter of being different.

The Platinum Collection has everything you need to keep your skin looking and feeling its best all winter long! As the weather cools down, our skin responds by slowing down the production of natural oils from the sebaceous glands. The result is skin that is drier, and more easily irritated throughout the winter months. We have developed a solution to this issue, along with many other common skin concerns with one incredible skin care collection. Better than gold, it’s our Platinum collection!  The unique rejuvenating treatments combine the innovative platinum-MP-complex (colloidal platinum) with the highest quality active ingredients found in nature as well as from biotechnology. This combination of ingredients allows for the most effective regeneration of skin cells and creates a 2-fold anti-aging effect: smoothing and hydrating benefits will be visibly noticeable right away, and with consistent use, you will notice deeper effects as your fine lines and wrinkles disappear, and your skin’s firmness improves. The beautifully subtle scent will make you feel like you are enjoying a spa treatment! Here is what you will find in the Platinum Collection:

Day Cream: Give your skin a more youthful and radiant appearance and firmer texture with our Day Cream. We have combined the best of nature:

• Mango butter to protect your skin’s natural hydration layer.
• Silk Acacia Extract to fight the signs of skin fatigue and dull complexion
• Vitamin E to neutralize free radicals, and
• Hyaluronic acid to attract and hold moisture beneath the skin’s surface

With the best of science:

• Matrixyl Synthe 6 as an extremely effective wrinkle treatment to hydrate and protect your skin all day long!

Night Cream: This luxurious Night Cream combines all of the same ingredients as the day cream with a lip complex to form a gentle, protective moisture barrier. Use it as the final step in your night routine and wake up with a refreshed complexion ready to take on the day!

Eye Cream: The skin around your eyes is thinner than any other skin on your face, and as such, requires a gentler product. Our Eye Cream contains Cupuacu Butter to soothe and smooth around this sensitive area, along with a healthy dose of vitamins and macadamia nut oils for a truly luxurious experience!

Effect Serum: Take your skincare to the next level with our Effect Serum. It goes beyond the surface level of smoothing your skin to help relax the tiny muscles under your skin that contribute to fine lines and wrinkles! Of course, it also uses colloidal platinum to visibly smooth your skin immediately, so you will see results right from the first time you use it. Hyaluronic acid, Imperata Cylindrica Root Extract, and Saccharide Isomerates work together to deliver an intense level of hydration that will last all day, while light-diffusing pigments get to work improving the overall texture of your skin. It truly is platinum-level skincare!

Face Care Set: Ready for the full experience? Pamper yourself with The Face Care Set, which contains the Day Cream, Night Cream, and Eye Cream for convenience, savings, and beautiful, healthy skin!

There is a chill in the air, and the wind is blowing the beautiful leaves off the trees. Winter is just around the corner! As the temperatures cool, the humidity in the air dips, and can leave your skin wanting more — moisture, that is! While it’s true that the top layer of your skin is damaged more easily in the cold, dry weather, the good news is, with the right preparation, your skin will barely notice the change in seasons! A few things to focus on to prepare your skin are:

Staying hydrated

Hydration is more important now than ever. Dry skin not only gets damaged more easily, but because the top layer of your skin is dry, it makes it difficult for serums and moisture to penetrate through it. Make sure your skincare is as effective as possible by sloughing off the dead skin cells with a gentle exfoliator once or twice a week.  Hyaluronic acid increases hydration by binding to water molecules and holding them in your skin like a sponge. After cleansing and exfoliating, try our Hyaluron Impulse capsules to supercharge your skin’s moisture. Seal the extra moisture in and finish your routine with a rich night cream. For more mature skin, try our Rich Recovery Cream, and for more sensitive skin, try the Night Replenisher. For the ultimate luxurious experience, try our Night Cream, with colloidal platinum, silk acacia extract, lipid complex, and more. We promise you will feel pampered and immediately refreshed!

Continue with sun protection

 Even if the sun doesn’t seem as strong this time of year, it’s important to protect our skin before putting on makeup. Try our anti-pollution cream to protect your skin from the elements during the day. Our anti-pollution cream uses compounds such as red camellia extract to strengthen your skin’s resistance to environmental pollutants and Allantoin and Shea butter to soothe and hydrate. For an extra layer of sun protection with the added bonus of light coverage, try our Optimal Tinted Complexion Cream! It provides light coverage to even out your skin tone, helps retain moisture, and has a mechanical sun shield of SPF10.

Ultra-rich day/night treatments

If your skin needs a little more than what is listed above, try pampering it to the max with these ultra-rich treatments!

During the day, use our Rich Nutrient Skin Refiner to give a luxurious boost of hydration, along with the extra layer UV protection your skin needs! The oat extract will help lift and firm your skin while you wear it. At night, refresh your skin and help fight the signs of aging with our Night Cream. This rich cream supports the skin’s nightly regeneration process with ingredients such as colloidal platinum to smooth fine lines and wrinkles, and vitamin E to neutralize damaging free radicals.

Finally, top off your winter skincare routine with the occasional application of our Rich Energy Mask! Packed full of the essential vitamins and nutrients that your skin craves during the winter months, this fast-acting mask can be washed off completely or partially wiped off your skin, and the remainder massaged into your skin for an overnight deep care treatment.

I have always been lucky when it came to my skin. I never really dealt with acne during puberty, and in my teen years and twenties, you could have described my skin as “normal”. Not too oily, not too dry. I would often get compliments from strangers and friends on my skin, and because it was always this way, I brushed them off with a “thanks” and kind of took what I had for granted.

Well, I recently turned 30, and everything has changed. I'm experiencing acne for the first time in my life, and my skin has gone from “normal” to “combination” almost overnight. Dry in some spots, oily in others. I had no idea what to do or try to help combat these new skin concerns of mine until I found out about Janssen Professional Grade Cosmetic Ampoules.

Ampoules are a unique skincare solution that you can add to your regime when you want to add an extra boost or feel like your skin needs an extra helping hand. I’ll admit, I was a little intimidated at first, but after doing some research and using my first one, I feel like a pro and honestly kind of silly for ever being nervous to try them. In fact, I wish I would have started sooner!

Ampoules are potent serums that have been dosed individually in tiny glass vials, so you know exactly how much to use per treatment. This avoids waste and any irritation by accidentally using too much. It keeps the product super fresh and uncontaminated from the outside world (I think we can all be guilty of getting our makeup and skincare products dirty or messy from time to time), so every time you break one of those little glass ampoule vials open, it's like you are using a brand new bottle.

Each ampoule vitalizes, tightens, regenerates, firms, soothes, refreshes, revives, hydrates, or detoxifies the skin. These tiny ampoules bring new meaning to “good things come in small packages”.  Packed with good ingredients derived from nature and tested by science, there is something for everyone and every skin type. Since these ampoules are packed full of high-quality active ingredients, an ampoule treatment only lasts a few days to a couple of weeks depending on the type of ampoule. You get lasting results in a very short time period!

Janssen Cosmetics German Skincare ampoules have quickly become one of my favorite skincare products, and I recommend them to all my friends and family. I love the ritual of opening the glass vial, and applying the serum and seeing the product work its magic. It adds a couple of minutes extra of “me time” to my busy day, and it always makes me feel pampered and relaxed. I'm all about feeling great no matter what you look like, but it does feel amazing to have people complimenting my skin again!

I feel confident going forward knowing that as my skin changes and ages that I have a professional grade skincare line that feels like it was tailor-made for me and whatever needs I may encounter.

Are you ready for the best skin of your life? Welcome to Janssen Professional skincare! Established in Germany in 1997, Janssen is a family-owned company that has been built with the vision of creating the best skincare products on the market.  In fact, Janssen Cosmetics was awarded the German Brand Award in 2020 for creating products that go beyond superficial skin improvement and producing tangible results for our customers. What makes this German skincare company stand out from the competition? Here are just a few reasons worth highlighting:

• Janssen Cosmetics has a leading edge in cosmeceuticals. We believe that everyone has unique skincare needs, and our goal is to strive to address as many as possible. Cosmeceuticals are a beautiful combination of pharmaceutical and cosmetic active ingredients that go beyond superficial skin treatments to achieve the immediate and long-term results you are looking for! Our line of luxury skincare products focuses primarily on delivering the most nourishing ingredients in a collection that is optimally tailored to different skin types. There really is something for everyone at Janssen Cosmetics!

• Janssen Cosmetics places the highest value on producing quality, safe products. All of our ingredients are vegan and ethically sourced and extracted, and every step of the process is meticulously monitored and controlled. Janssen Cosmetics works in close cooperation with leading dermatologists and cosmetic laboratories to create products that use safe, effective active ingredients for every type of skin, including sensitive skin. Some of the incredible ingredients you will find in our skincare are:

• triazine derivative to filter UVB rays and promote suppleness
• oat extract to visibly lift the skin
• hyaluronic acid to hydrate and retain moisture
• macadamia nut oil to smooth and hydrate skin
• vitamin A to speed up your skin’s renewal
• red clover extract to firm your skin
• vitamin C to brighten and tone your skin
• and so many more! You can read the ingredients in each product in their product description. Discover all of our collections here! No matter what your skin concerns are, you are sure to find the perfect system for you.

• Janssen Cosmetics uses concentrated power in the smallest form. Our remarkable ampoules show that incredible things can come in small packages! The award-winning vials contain nine unique formulas to deliver the extraordinary active ingredients to the deeper layers of your skin. We have combined the best ingredients so that you see lasting results in the least amount of time possible! Our formulas combine the best of science and nature to tighten and firm the skin, moisturize, and deliver a dose of elastin-stimulating peptides, all in a simple 2 ml ampoule!

At Janssen Cosmetics, we aim to beautify your life and help you create luxurious spa-like experiences right at home. We are proud of the system we have developed for scientifically-based skincare, professional-grade cosmetics and to be active in over 80 countries around the world!