The success of a skincare brand depends both on profitability and recognition. Being a skincare entrepreneur can be challenging when you're just starting.

The constant emergence and demise of beauty startups can also be discouraging. If you want to stand out in today's saturated beauty market, you have to be at the top of your game.

Unlike conventional care products on the market, Janssen cosmetics can do much more. Our products inspire from the first use and deliver results that go beyond superficial skin care.

Skin types differ, and therefore skin needs vary from person to person. Skin care must be tailored to the individual's skin type, whether it is dry, sensitive, or impure. We must therefore treat our skin as individually as we treat our dry, sensitive, or oily impure skin.

An optimal care system from Janssen takes into account the needs of each part of our skin. In addition, all the care products in a series work perfectly together. 

The first step to achieving immediate results is always to cleanse your face. When you have oily or impure skin, you should use a fluid or washing gel rather than cleansing milk with soothing ingredients from Janssen. 

A day cream and a night cream are also essentials. Your skin will be hydrated and protected from harmful environmental factors with the day cream. We use richer night creams to regenerate the skin.

What makes Janssen Stand out from the Competition

1. Concentrate on niche markets

Many brands target a broad audience, which means that their products are aimed at a diverse group of people. Janssen goes against the grain and targets a niche market. 

The best way to distinguish your brand from the competition is to appeal to a niche market of consumers that might not be interested in your brand. 

A niche consumer group might include:

• Medical professionals
• Animal lovers
• Those with certain skin conditions
• Travel enthusiasts
• Allergy sufferers

2. Using captivating visuals

The beauty industry is all about visuals. Visually appealing logos, website designs, product photos, and social media posts attract customers. Janssen creates stunning visuals that sets them apart from other beauty brands. But how do they do that?

Some suggestions are as follows:

• Using illustrations in your graphics
• Thinking of unique ways to photograph products
• Using unusual color schemes
• Considering metallic elements
• Recruiting models who have unique appearances

3. Tell a unique story

The story of how every beauty brand got started is the same. After hearing so many backstories, consumers have become more interested in how you came up with your brand and how it made a difference in the world.  

Janssen's backstory isn't outrageous, but they tell it in a way that won't make your audience feel like they're just another brand.

4. Noticeable differences

Being able to develop a cosmetic formula that is significantly different from all the others is the most satisfying way to stand out from the crowd. 

There aren't a lot of breakthrough technologies in the cosmetic field due to the "mature" nature of the science. You may find something if you keep looking. 

The first step in creating a product that performs better than all others is identifying the market leaders. Janssen found out which technology offers the best performance by doing some research and putting it to the test. 

5. Have a distinctive voice

Brands often speak to their audiences in the same "business" voice. If you use a corporate tone when speaking with consumers, it's not going to help set you apart from your competitors because it's a great way to remain professional. Janssen is professional and memorable for creating a unique voice. 

6. Having a unique packaging

Creating unique packaging is crucial to the cosmetics industry since packaging is everything. In other words, your brand is likely to be lost in the muck before it even begins to gain traction.

Here are some tips for making your packaging stand out:

• Create an Instagram-worthy box by personalizing it
• Pick colors that are positive and reflect your brand's personality
• Make sure your packaging is typographically correct and positioned correctly
• Packaging materials should be eco-friendly and unique
• Provide customers with a positive experience when they open the packaging

7. Customer engagement

Social media pages should be used for more than just product promotion. Engaging your customers through them is the perfect opportunity. 

Janssen asks customers for their top skincare concerns, favorite products, and tips. They give them a chance to provide feedback on products and what they would like to see changed. Your fans will appreciate you taking their opinions seriously and value them if you actively seek out what they want.

8. Marketing to millennials

Most millennial women prefer organic or natural skin care products. The beauty industry is growing - and sustainable products are becoming more popular - so marketing to millennials will become increasingly important. 

The millennial generation is the second largest segment of cosmetics consumers after the baby boomers. Compared to 2000, consumers now have a shorter attention span than a goldfish. 

When shoppers discover your brand on the shelf, they can interact with it immediately. Furthermore, it allows social media users to share their experiences with your brand, giving you free publicity. 

9. A reasonable price

The prices for Janssen products have a reasonable range. As a result of their wide product range and diverse target market, they are considered attainable. It is for this reason that they are considered both high involvement and low involvement purchases.

10. Aiming to attract Gen-Zers

Getting Gen-Z's attention is the key to winning over businesses today. To better reach and interact with its target audience, Benefit collaborates with influencers to provide authenticity. 

It is not uncommon for cosmetic companies to partner with beauty influencers to create content showcasing their products on social media. Janssen is one such company. Their 1.4 million strong Instagram community and beyond can be engaged in this way.

The Bottom Line

Creating a brand that stands out in a heavily saturated market may seem impossible, but it is not. Janssen has achieved that. 

The right strategies, such as the ones we discussed in this article, are very helpful for making your beauty brand unique. 

Make a good living without being the biggest brand in the cosmetics industry. It's just a matter of being different.

Are you ready for the best skin of your life? Welcome to Janssen Professional skincare! Established in Germany in 1997, Janssen is a family-owned company that has been built with the vision of creating the best skincare products on the market.  In fact, Janssen Cosmetics was awarded the German Brand Award in 2020 for creating products that go beyond superficial skin improvement and producing tangible results for our customers. What makes this German skincare company stand out from the competition? Here are just a few reasons worth highlighting:

• Janssen Cosmetics has a leading edge in cosmeceuticals. We believe that everyone has unique skincare needs, and our goal is to strive to address as many as possible. Cosmeceuticals are a beautiful combination of pharmaceutical and cosmetic active ingredients that go beyond superficial skin treatments to achieve the immediate and long-term results you are looking for! Our line of luxury skincare products focuses primarily on delivering the most nourishing ingredients in a collection that is optimally tailored to different skin types. There really is something for everyone at Janssen Cosmetics!

• Janssen Cosmetics places the highest value on producing quality, safe products. All of our ingredients are vegan and ethically sourced and extracted, and every step of the process is meticulously monitored and controlled. Janssen Cosmetics works in close cooperation with leading dermatologists and cosmetic laboratories to create products that use safe, effective active ingredients for every type of skin, including sensitive skin. Some of the incredible ingredients you will find in our skincare are:

• triazine derivative to filter UVB rays and promote suppleness
• oat extract to visibly lift the skin
• hyaluronic acid to hydrate and retain moisture
• macadamia nut oil to smooth and hydrate skin
• vitamin A to speed up your skin’s renewal
• red clover extract to firm your skin
• vitamin C to brighten and tone your skin
• and so many more! You can read the ingredients in each product in their product description. Discover all of our collections here! No matter what your skin concerns are, you are sure to find the perfect system for you.

• Janssen Cosmetics uses concentrated power in the smallest form. Our remarkable ampoules show that incredible things can come in small packages! The award-winning vials contain nine unique formulas to deliver the extraordinary active ingredients to the deeper layers of your skin. We have combined the best ingredients so that you see lasting results in the least amount of time possible! Our formulas combine the best of science and nature to tighten and firm the skin, moisturize, and deliver a dose of elastin-stimulating peptides, all in a simple 2 ml ampoule!

At Janssen Cosmetics, we aim to beautify your life and help you create luxurious spa-like experiences right at home. We are proud of the system we have developed for scientifically-based skincare, professional-grade cosmetics and to be active in over 80 countries around the world!

As the weather is getting warmer and more humid, people often start neglecting to take care of their skin as much as they did in the wintertime. However, now it is more important than ever to continue with your skin care routine. Experts assert that your skin likes consistency, so when the weather changes, your skin will also have to adapt to its new environment. Janssen Cosmetics’ line of products for sensitive skin will ensure that your skin will stay soft and healthy no matter what season you are in!

People often associate spring with sneezes and sniffles from all the pollen in the air, but this pollen could also be affecting skin. These allergens create an increased amount of histamines in your blood flow, causing inflammation in your skin. Some ways to mitigate or avoid these issues include eating healthy and drinking lots of water, as this will give your body the necessary nutrients to manage these allergies. Furthermore, you could also change clothes frequently, especially after spending a day outside or shower at night before going to sleep to wash the allergens off of your body. Together with our Soft Soothing Tonic, these practices will ensure that your skin stays as healthy and moisturized. Not only does this alcohol-free face toner clarify and refresh your skin, but it also soothes any kind of irritation, including redness, swelling, and feelings of tightness, keeping you looking and feeling amazing!

There are also ways to protect yourself before you start your day. One great and simple way to ensure long-lasting protection on your skin throughout the day is by using our Intense Calming Cream. Not only does this product make your skin resistant to external irritants, but it also regenerates and strengthens your skin’s natural protective barrier. Additionally, this product will be effective all day long, so you won’t need to worry about reapplying throughout the day. Talk about a great bang for your buck!

If you live in an area with a lot of pollution, your skin could be paying the price for it. Exposure to pollution has been linked to the development of aging, eczema, psoriasis, acne, and even skin cancer. This is caused by free radicals that break down the skin’s barrier and smaller particles that get stuck in the skin’s pores. Adding the Anti-Pollution Cream to your regimen will help your skin stay healthy when faced with external irritants. This product reinforces your skin barrier and keeps it intact to prevent more pollutants from penetrating through. 

Overall, your skin doesn’t have to suffer just because of factors you can’t control. Being comfortable with your skin shouldn’t require over-the-top maintenance, nor does it have to clean out your pocket. The Soft Soothing Tonic, Intense Calming Cream, and Anti-Pollution Cream are only some of the products that Janssen Cosmetics offers for sensitive skin, but they are a great start for anyone looking to make headway in the health of their skin. With our line of products, we are confident that you will be happy with the results and more confident with your skin than ever before!