The success of a skincare brand depends both on profitability and recognition. Being a skincare entrepreneur can be challenging when you're just starting.

The constant emergence and demise of beauty startups can also be discouraging. If you want to stand out in today's saturated beauty market, you have to be at the top of your game.

Unlike conventional care products on the market, Janssen cosmetics can do much more. Our products inspire from the first use and deliver results that go beyond superficial skin care.

Skin types differ, and therefore skin needs vary from person to person. Skin care must be tailored to the individual's skin type, whether it is dry, sensitive, or impure. We must therefore treat our skin as individually as we treat our dry, sensitive, or oily impure skin.

An optimal care system from Janssen takes into account the needs of each part of our skin. In addition, all the care products in a series work perfectly together. 

The first step to achieving immediate results is always to cleanse your face. When you have oily or impure skin, you should use a fluid or washing gel rather than cleansing milk with soothing ingredients from Janssen. 

A day cream and a night cream are also essentials. Your skin will be hydrated and protected from harmful environmental factors with the day cream. We use richer night creams to regenerate the skin.

What makes Janssen Stand out from the Competition

1. Concentrate on niche markets

Many brands target a broad audience, which means that their products are aimed at a diverse group of people. Janssen goes against the grain and targets a niche market. 

The best way to distinguish your brand from the competition is to appeal to a niche market of consumers that might not be interested in your brand. 

A niche consumer group might include:

• Medical professionals
• Animal lovers
• Those with certain skin conditions
• Travel enthusiasts
• Allergy sufferers

2. Using captivating visuals

The beauty industry is all about visuals. Visually appealing logos, website designs, product photos, and social media posts attract customers. Janssen creates stunning visuals that sets them apart from other beauty brands. But how do they do that?

Some suggestions are as follows:

• Using illustrations in your graphics
• Thinking of unique ways to photograph products
• Using unusual color schemes
• Considering metallic elements
• Recruiting models who have unique appearances

3. Tell a unique story

The story of how every beauty brand got started is the same. After hearing so many backstories, consumers have become more interested in how you came up with your brand and how it made a difference in the world.  

Janssen's backstory isn't outrageous, but they tell it in a way that won't make your audience feel like they're just another brand.

4. Noticeable differences

Being able to develop a cosmetic formula that is significantly different from all the others is the most satisfying way to stand out from the crowd. 

There aren't a lot of breakthrough technologies in the cosmetic field due to the "mature" nature of the science. You may find something if you keep looking. 

The first step in creating a product that performs better than all others is identifying the market leaders. Janssen found out which technology offers the best performance by doing some research and putting it to the test. 

5. Have a distinctive voice

Brands often speak to their audiences in the same "business" voice. If you use a corporate tone when speaking with consumers, it's not going to help set you apart from your competitors because it's a great way to remain professional. Janssen is professional and memorable for creating a unique voice. 

6. Having a unique packaging

Creating unique packaging is crucial to the cosmetics industry since packaging is everything. In other words, your brand is likely to be lost in the muck before it even begins to gain traction.

Here are some tips for making your packaging stand out:

• Create an Instagram-worthy box by personalizing it
• Pick colors that are positive and reflect your brand's personality
• Make sure your packaging is typographically correct and positioned correctly
• Packaging materials should be eco-friendly and unique
• Provide customers with a positive experience when they open the packaging

7. Customer engagement

Social media pages should be used for more than just product promotion. Engaging your customers through them is the perfect opportunity. 

Janssen asks customers for their top skincare concerns, favorite products, and tips. They give them a chance to provide feedback on products and what they would like to see changed. Your fans will appreciate you taking their opinions seriously and value them if you actively seek out what they want.

8. Marketing to millennials

Most millennial women prefer organic or natural skin care products. The beauty industry is growing - and sustainable products are becoming more popular - so marketing to millennials will become increasingly important. 

The millennial generation is the second largest segment of cosmetics consumers after the baby boomers. Compared to 2000, consumers now have a shorter attention span than a goldfish. 

When shoppers discover your brand on the shelf, they can interact with it immediately. Furthermore, it allows social media users to share their experiences with your brand, giving you free publicity. 

9. A reasonable price

The prices for Janssen products have a reasonable range. As a result of their wide product range and diverse target market, they are considered attainable. It is for this reason that they are considered both high involvement and low involvement purchases.

10. Aiming to attract Gen-Zers

Getting Gen-Z's attention is the key to winning over businesses today. To better reach and interact with its target audience, Benefit collaborates with influencers to provide authenticity. 

It is not uncommon for cosmetic companies to partner with beauty influencers to create content showcasing their products on social media. Janssen is one such company. Their 1.4 million strong Instagram community and beyond can be engaged in this way.

The Bottom Line

Creating a brand that stands out in a heavily saturated market may seem impossible, but it is not. Janssen has achieved that. 

The right strategies, such as the ones we discussed in this article, are very helpful for making your beauty brand unique. 

Make a good living without being the biggest brand in the cosmetics industry. It's just a matter of being different.

During the summer months, you are likely to spend a lot more time outdoors, which can increase your risk of sunburn—even when you wear sunscreen. 

Your skin will need some serious TLC after a summer spent in the pool, sun, sand, and surf. In addition, summer days often lead to temptations where alcohol and bad eating habits are present. 

In the summer, your skin is often sun-damaged, dry, chapped, and clogged with dead skin. It's essential to rehab your skin after spending time in the sun and indulging over the summer.

A light callosity has been built on the callused skin due to the sun. Because of this, the skin is usually rough and flaky and needs more moisture. Moreover, UV radiation creates free radicals and reduces collagen fibers, which support our skin. 

It is essential to use one of the best after-sun products in spray, gel, or lotion form to minimize the sting and irritation of overexposed skin and speed up its repair. 

If you are considering a formula, look for ingredients that will soothe your skin, such as aloe vera and antioxidants, as well as hydrate your skin with hyaluronic acid, glycerin, and ceramides. 

Important Post Summer Tips

Check out these helpful tips for post-summer skin care to help erase the signs of summer.

• To get silky-smooth skin after a long summer season, use an exfoliating body scrub. Skin can feel smooth and soft after using a gentle body scrub, which removes dead surface skin cells and adds moisture. If you want to address UV damage and promote cell turnover on the face, use a gentle face scrub containing glycolic acid.
• You might have clogged pores after a few months of sweating and applying sunscreen continuously all summer long. Your complexion is negatively impacted by environmental impurities since you have accumulated oil, makeup, sweat, and dirt over the past few months. To minimize pores and draw out impurities, use a good cleansing mask.
• Your skin is likely in need of some much-needed hydration after months spent at the pool, beach, and in the sun. Add a rich cream or oil to your daily routine to hydrate parched summer skin. Your skin will benefit from formulas that contain ceramides, retinol, and hyaluronic acid.
• Your skin tone may become uneven, dark spots may appear, and new freckles may appear at the end of summer. UV rays damage your skin when it is exposed to the sun. Vitamin C serums can help counteract the effects of sun damage. Vitamin C serums improve skin texture and tone while hydrating and smoothing the skin.

Best Products for Post-Summer Skin

1. Light Tightening Cream (50ml)

When the weather gets hot, Light Tightening Cream is the perfect skin care product. Boosts your skin's energy, moisturizes it intensively, and counteracts tiredness.

This energy booster stimulates the metabolism of the skin and makes it more resilient and firmer. Skin receives extra moisture and shine is eliminated even though the texture is light.

2. Vitaforce C Cream (50ml)

Boost radiance and prevent premature skin aging with this highly active anti-aging care. An even and youthful complexion is achieved by reducing age spots, improving skin tone, and brightening the skin.

A deep moisturizing effect is achieved. Vitamin C protects the skin from free radicals through the use of a refreshing and invigorating lemon extract. 

Light-induced premature aging of the skin is prevented by vitamin E. It is reviving and toning to use lemon extracts. In the summer, Vitaforce C Cream is ideal because of its fresh fragrance and light consistency.

3. Pro-Immune Serum (30ml)

The serum stabilizes the skin's immune cells to make them more resistant to harmful external influences with active substances. 

Allantoin, bisabolol, vitamins C and D, long- and short-chain hyaluronic acid, as well as beta-glucan and ectoine, are present.

Once or twice a day, gently massage serum into your skin. Apply the serum to your neck and the area above it. Apply your usual day or night care product after the serum has been absorbed.

Pro-Immune Serum can also be used with any other care cream based on your skin's needs. However, it is best used with our Anti-Pollution Cream to ensure the best results. 

4. Hydro Active Gel (50ml)

Providing a fresh, natural glow, the ultra-light moisturizer hydrates the skin deeply. Moreover, it prevents moisture loss for a long time. By hydrating the skin, Hyaluron reduces wrinkles caused by dryness.

In addition to harmonizing the appearance of the skin by reducing irritations, the gel texture has a pleasingly light texture. Consequently, it is the perfect summer care product to enhance the silky softness of your skin and serve as a super base for make-up.

5. Mild Creamy Cleanser (200ml)

Deeply cleanses and removes dirt and make-up from the skin. By preserving the skin's moisture, unpleasant tension feelings are avoided. 

Combining the Radiant Firming Tonic with the rich, gentle cleansing optimizes the skin's preparation for subsequent care.

When wearing heavy make-up, it is recommended to double cleanse with Mild Creamy Cleanser. The cleansing milk should be applied and rinsed off, followed by another application, and washed off with plenty of water.

6. Mild Face Rub (50ml)

To supply the skin with high-quality and nourishing oils, the skin needs to be peeled once or twice a week to loosen dead skin cells. It prevents impurities, refines the skin surface, and allows subsequent care to be absorbed more effectively.

As a result of the gentle peeling, the skin surface is smoothed and noticeable. Skin flakes and superficial cornification are gently removed with jojoba wax beads. 

In addition to providing additional care to the skin, the round abrasive particles dissolve during application. It results in smooth, supple skin that appears fresh and rosy.

Conclusion

A summer day can only be complete if you're soaking up the sun. Nevertheless, your skin may disagree. All too often during the summer months, we experience excessive sun exposure, despite the importance of getting enough Vitamin D. 

Your skin may be suffering if you've enjoyed long days of sunlight, traveled in planes and cars, and generally enjoyed your daily routine more carefree. 

Too much sun exposure and insufficient sun protection lead to dry skin, sun spots, and wrinkles. Now is the perfect time to hydrate, replenish, and restore your skin.

Ready for winter? Here are five steps you can take to stay hydrated during the cold weather this season!

Drink plenty of water

It can be easy to forget to drink water during the winter months. We simply don’t feel as thirsty without the heat! Often, we don’t notice that we have allowed ourselves to get dehydrated until we start seeing physical symptoms, such as chapped lips, brain fog, muscle cramps, and sluggish digestion. Staying in a dehydrated state while it’s cold and you are not getting as much vitamin D from the sun also contributes to a weakened immune system. If the thought of chugging cups full of cold water during the winter is not appealing to you, that’s ok, you have other options! Try drinking room temperature water, or even hot water (as herbal tea or with added lemon for flavor). As much as we hope that it would, coffee doesn’t fit into this category, unfortunately, since caffeine is a dehydrator.

Eat hydrating foods

You can add hydrating foods to your diet during the winter to help. Soup is a great option, as it combines the hydration of a nourishing broth with the comfort of a warm, filling meal!

Use a rich moisturizer

Our faces are not the only skin that feels the effects of the cold air! To lock in as much moisture as possible to your skin, try using a rich moisturizer all over your body while your skin is still damp from a shower. Our Isoflavonia body lotion is the perfect choice to retain and add moisture where your skin needs it most. For your face, try our Night Replenisher to help replenish lipids in your skin as you sleep.

Look for extra hydrating ingredients in your skincare, such as hyaluronic acid, glycerin, ceramides, urea, panthenol.

Hyaluronic acid is one of the most powerful hydrating ingredients in skincare. It acts like a sponge, holding moisture molecules in the skin for a long period of time, keeping you hydrated all day long! Because the molecules are smaller and lighter, hyaluronic acid works best when it is used directly against the skin for optimal absorption and then sealed with a heavier moisturizer.

Keep a humidifier going

The dry and often stagnant air from central air furnaces takes a toll on our skin during the winter! We can combat this by keeping a humidifier going in our homes or offices. If space is an issue, you can get personal-sized humidifiers that are perfect for smaller office spaces!

Avoid super hot showers

Hot water can diminish your skin’s natural barrier and cause it to lose hydration and natural oils. This tip is tough to implement since there is nothing better than a long, hot bath on a cold day, but I promise, it makes a difference! If you are like me and simply can’t give up baths, try sticking to no more than once a week to give your skin a chance to replenish its natural oils in between.

By implementing even one or two of these tips, you can be confident that your skin will stay as happy and healthy as possible all winter long!

Here at Janssen Cosmetics, we strive to create the best products at the best prices for our loyal customers. We believe in creating professional-grade products that do what is promised, and feel good on the skin. That is why our products include innovative active ingredients of the highest quality. Our German Skincare Line has been family-owned and operated for two generations, and since our start in 1990, we have successfully reached over 80 countries around the globe. Our quality skincare speaks for itself, but we want you to try it for yourself!

It is often easier to reach for the drugstore brand for your skincare products, or for the products you have been using since your adolescence. Today, we are asking you to make a change. Test out our Professional Grade Skincare and see what a difference the quality can make.

As skin changes and ages, its needs also change. This is why it is important to also make sure you are using the proper skincare products. What worked for you when you were a teenager may be leaving you feeling lackluster and may not be working for you now. Janssen Cosmetics is a Professional Grade German Skincare company that focuses on quality ingredients derived from natural sources with the help of science to provide you with quality results that last.

Whether you are looking for anti-aging, sun protection, hydration, an ampoule treatment for an extra boost, or anything in between, Janssen Cosmetics has something for every age, every stage, and every skin type.

Janssen Cosmetics is transparent about our Professional Grade Skincare ingredients. While every company needs to list their ingredients, Janssen Cosmetics goes above and beyond and tells the consumer what the purpose of the ingredient is. This way, you know exactly what you are putting on your body, and why. Hop on over to the Janssen Cosmetics website to take a peek and find out what quality ingredients make their way into our products and how they work to achieve the results you want.

The skin has a delicate pH balance, and Janssen Cosmetics has taken this into account and also lets its customers know the pH balance of products when necessary. This is helpful because some products that are too acidic or too alkaline may not be right for certain skin types.

Janssen Cosmetics is proud to use only the best quality active ingredients with high tolerability that also yield visible results. This means that our German Skincare line is suited even for the most sensitive skin, yet powerful enough to create lasting results thanks to our team of dermatologists.

Our products are made from ingredients like avocado oil, white lupine extract, vitamin E acetate, algae extract, oat extract, echinacea, red clover extract, shea butter, hyaluronic acid and countless other high-quality ingredients. Each ingredient serves to hydrate, lift, soothe, revitalize, regenerate, refresh, reduce the look of aging and fine lines, and to restore your natural glow, because we all have one!

The Holiday Season is fast approaching, and with the stress of the last year, what better gift can you give someone than the gift of luxury German Skincare? Give the gift of Janssen Professional Grade Cosmetics this Holiday Season to pamper, rejuvenate, and spoil your loved ones!

Enhance their natural beauty and bring back their natural glow with Janssen Professional Grade Cosmetics this year. Our German Skincare line has products for everyone, including products with extra hydration to help the skin appear softer, smoother, and healthier. Our SUN line, because even in these winter months UV-A and UV-B protection never goes out of style. Especially if you are going to be hitting the ski slopes with the family, or enjoying any outdoor fun this Holiday Season. Our Ampoules are a luxurious and unique gift that will bring anyone's skincare regime to a whole new level of perfection. Our Age Perfecting Serum is perfect for mature skin, the Purifying Mask is a great option for those with oily and blemished skin, and the Balancing Cream is a beautiful cream for combination skin formulated with red algae, rice bran, and aloe vera. Janssen Cosmetics has something for everyone on your list this Holiday Season. Pamper your loved ones with the gift of luxury Professional Grade Skincare. It really is the gift that keeps on giving all year round.

SUN

Janssen Cosmetics Professional Grade Skincare has you covered when it comes to sun protection this season! Whether you pick up the SUN Protection Spray 30, SUN High Protection 50, or after SUN you can count on Janssen to keep your skin healthy, hydrated, and UV-A and UV-B protected. The sun's harmful rays don’t take a day off, so neither should your sun protection.

Stem Cell Fluid Ampoules

Janssen Cosmetics Stem Cell Fluid Ampoules are a perfect gift for anyone looking to add ampoules to their skincare or beauty routine.

These ampoules are formulated with hyaluronic acid to strengthen the moisture barrier and stem cells from apple extract which helps to regenerate skin.

Age Perfecting Serum

For those that are worried about fine lines and wrinkles, the Age Perfecting Serum is a great choice. Formulated with red clover extract, kombucha, hyaluronic acid, vitamin c acetate, vitamin e phosphate, and stem cells from the alpine rose, this serum has cell regeneration properties that leave the skin looking healthier and revitalized.

Purifying Mask

Formulated with an extract from olive leaves, aloe vera extract, white china clay, and arch agaric extract this purifying mask does wonders cleansing oily, blemished skin.

Balancing Cream

It can often be difficult to find the right products for combination skin. That is where Jassen Cosmetics Balancing Cream comes in. Perfect for balancing areas of dry and greasy skin with the help of rice bran while still moisturizing the skin because of the red algae extract and soothing and clarifying from the aloe vera. This product is ideal for anyone struggling with combination skin.

So what are you waiting for? Explore the world of Janssen German Skincare and see what amazing results await!