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What Makes Janssen Stand out from the Competition

Posted by Opus Int. on

The success of a skincare brand depends both on profitability and recognition. Being a skincare entrepreneur can be challenging when you're just starting.

The constant emergence and demise of beauty startups can also be discouraging. If you want to stand out in today's saturated beauty market, you have to be at the top of your game.

Unlike conventional care products on the market, Janssen cosmetics can do much more. Our products inspire from the first use and deliver results that go beyond superficial skin care.

Skin types differ, and therefore skin needs vary from person to person. Skin care must be tailored to the individual's skin type, whether it is dry, sensitive, or impure. We must therefore treat our skin as individually as we treat our dry, sensitive, or oily impure skin.

An optimal care system from Janssen takes into account the needs of each part of our skin. In addition, all the care products in a series work perfectly together. 

The first step to achieving immediate results is always to cleanse your face. When you have oily or impure skin, you should use a fluid or washing gel rather than cleansing milk with soothing ingredients from Janssen. 

A day cream and a night cream are also essentials. Your skin will be hydrated and protected from harmful environmental factors with the day cream. We use richer night creams to regenerate the skin.

What makes Janssen Stand out from the Competition

1. Concentrate on niche markets

Many brands target a broad audience, which means that their products are aimed at a diverse group of people. Janssen goes against the grain and targets a niche market. 

The best way to distinguish your brand from the competition is to appeal to a niche market of consumers that might not be interested in your brand. 

A niche consumer group might include:

  • Medical professionals
  • Animal lovers
  • Those with certain skin conditions
  • Travel enthusiasts
  • Allergy sufferers

2. Using captivating visuals

The beauty industry is all about visuals. Visually appealing logos, website designs, product photos, and social media posts attract customers. Janssen creates stunning visuals that sets them apart from other beauty brands. But how do they do that?

Some suggestions are as follows:

  • Using illustrations in your graphics
  • Thinking of unique ways to photograph products
  • Using unusual color schemes
  • Considering metallic elements
  • Recruiting models who have unique appearances

3. Tell a unique story

The story of how every beauty brand got started is the same. After hearing so many backstories, consumers have become more interested in how you came up with your brand and how it made a difference in the world.  

Janssen's backstory isn't outrageous, but they tell it in a way that won't make your audience feel like they're just another brand.

4. Noticeable differences

Being able to develop a cosmetic formula that is significantly different from all the others is the most satisfying way to stand out from the crowd. 

There aren't a lot of breakthrough technologies in the cosmetic field due to the "mature" nature of the science. You may find something if you keep looking. 

The first step in creating a product that performs better than all others is identifying the market leaders. Janssen found out which technology offers the best performance by doing some research and putting it to the test. 

5. Have a distinctive voice

Brands often speak to their audiences in the same "business" voice. If you use a corporate tone when speaking with consumers, it's not going to help set you apart from your competitors because it's a great way to remain professional. Janssen is professional and memorable for creating a unique voice. 

6. Having a unique packaging

Creating unique packaging is crucial to the cosmetics industry since packaging is everything. In other words, your brand is likely to be lost in the muck before it even begins to gain traction.

Here are some tips for making your packaging stand out:

  • Create an Instagram-worthy box by personalizing it
  • Pick colors that are positive and reflect your brand's personality
  • Make sure your packaging is typographically correct and positioned correctly
  • Packaging materials should be eco-friendly and unique
  • Provide customers with a positive experience when they open the packaging

7. Customer engagement

Social media pages should be used for more than just product promotion. Engaging your customers through them is the perfect opportunity. 

Janssen asks customers for their top skincare concerns, favorite products, and tips. They give them a chance to provide feedback on products and what they would like to see changed. Your fans will appreciate you taking their opinions seriously and value them if you actively seek out what they want.

8. Marketing to millennials

Most millennial women prefer organic or natural skin care products. The beauty industry is growing - and sustainable products are becoming more popular - so marketing to millennials will become increasingly important. 

The millennial generation is the second largest segment of cosmetics consumers after the baby boomers. Compared to 2000, consumers now have a shorter attention span than a goldfish. 

When shoppers discover your brand on the shelf, they can interact with it immediately. Furthermore, it allows social media users to share their experiences with your brand, giving you free publicity. 

9. A reasonable price

The prices for Janssen products have a reasonable range. As a result of their wide product range and diverse target market, they are considered attainable. It is for this reason that they are considered both high involvement and low involvement purchases.

10. Aiming to attract Gen-Zers

Getting Gen-Z's attention is the key to winning over businesses today. To better reach and interact with its target audience, Benefit collaborates with influencers to provide authenticity. 

It is not uncommon for cosmetic companies to partner with beauty influencers to create content showcasing their products on social media. Janssen is one such company. Their 1.4 million strong Instagram community and beyond can be engaged in this way.

The Bottom Line

Creating a brand that stands out in a heavily saturated market may seem impossible, but it is not. Janssen has achieved that. 

The right strategies, such as the ones we discussed in this article, are very helpful for making your beauty brand unique. 

Make a good living without being the biggest brand in the cosmetics industry. It's just a matter of being different.

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Giving the Gift of Janssen Products

Posted by Matthew Eng on

The Holiday Season is fast approaching, and with the stress of the last year, what better gift can you give someone than the gift of luxury German Skincare? Give the gift of Janssen Professional Grade Cosmetics this Holiday Season to pamper, rejuvenate, and spoil your loved ones!

 

Enhance their natural beauty and bring back their natural glow with Janssen Professional Grade Cosmetics this year. Our German Skincare line has products for everyone, including products with extra hydration to help the skin appear softer, smoother, and healthier. Our SUN line, because even in these winter months UV-A and UV-B protection never goes out of style. Especially if you are going to be hitting the ski slopes with the family, or enjoying any outdoor fun this Holiday Season. Our Ampoules are a luxurious and unique gift that will bring anyone's skincare regime to a whole new level of perfection. Our Age Perfecting Serum is perfect for mature skin, the Purifying Mask is a great option for those with oily and blemished skin, and the Balancing Cream is a beautiful cream for combination skin formulated with red algae, rice bran, and aloe vera. Janssen Cosmetics has something for everyone on your list this Holiday Season. Pamper your loved ones with the gift of luxury Professional Grade Skincare. It really is the gift that keeps on giving all year round.

 

SUN

Janssen Cosmetics Professional Grade Skincare has you covered when it comes to sun protection this season! Whether you pick up the SUN Protection Spray 30, SUN High Protection 50, or after SUN you can count on Janssen to keep your skin healthy, hydrated, and UV-A and UV-B protected. The sun's harmful rays don’t take a day off, so neither should your sun protection.

 

Stem Cell Fluid Ampoules

Janssen Cosmetics Stem Cell Fluid Ampoules are a perfect gift for anyone looking to add ampoules to their skincare or beauty routine.

 

These ampoules are formulated with hyaluronic acid to strengthen the moisture barrier and stem cells from apple extract which helps to regenerate skin.

 

Age Perfecting Serum

For those that are worried about fine lines and wrinkles, the Age Perfecting Serum is a great choice. Formulated with red clover extract, kombucha, hyaluronic acid, vitamin c acetate, vitamin e phosphate, and stem cells from the alpine rose, this serum has cell regeneration properties that leave the skin looking healthier and revitalized.

 

Purifying Mask

Formulated with an extract from olive leaves, aloe vera extract, white china clay, and arch agaric extract this purifying mask does wonders cleansing oily, blemished skin.

 

Balancing Cream

It can often be difficult to find the right products for combination skin. That is where Jassen Cosmetics Balancing Cream comes in. Perfect for balancing areas of dry and greasy skin with the help of rice bran while still moisturizing the skin because of the red algae extract and soothing and clarifying from the aloe vera. This product is ideal for anyone struggling with combination skin.

 

So what are you waiting for? Explore the world of Janssen German Skincare and see what amazing results await!

 

 

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What Makes Janssen Stand Out from The Competition

Posted by Matthew Eng on

Are you ready for the best skin of your life? Welcome to Janssen Professional skincare! Established in Germany in 1997, Janssen is a family-owned company that has been built with the vision of creating the best skincare products on the market.  In fact, Janssen Cosmetics was awarded the German Brand Award in 2020 for creating products that go beyond superficial skin improvement and producing tangible results for our customers. What makes this German skincare company stand out from the competition? Here are just a few reasons worth highlighting:

 

  • Janssen Cosmetics has a leading edge in cosmeceuticals. We believe that everyone has unique skincare needs, and our goal is to strive to address as many as possible. Cosmeceuticals are a beautiful combination of pharmaceutical and cosmetic active ingredients that go beyond superficial skin treatments to achieve the immediate and long-term results you are looking for! Our line of luxury skincare products focuses primarily on delivering the most nourishing ingredients in a collection that is optimally tailored to different skin types. There really is something for everyone at Janssen Cosmetics!

 

  • Janssen Cosmetics places the highest value on producing quality, safe products. All of our ingredients are vegan and ethically sourced and extracted, and every step of the process is meticulously monitored and controlled. Janssen Cosmetics works in close cooperation with leading dermatologists and cosmetic laboratories to create products that use safe, effective active ingredients for every type of skin, including sensitive skin. Some of the incredible ingredients you will find in our skincare are:

 

  • triazine derivative to filter UVB rays and promote suppleness
  • oat extract to visibly lift the skin
  • hyaluronic acid to hydrate and retain moisture
  • macadamia nut oil to smooth and hydrate skin
  • vitamin A to speed up your skin’s renewal
  • red clover extract to firm your skin
  • vitamin C to brighten and tone your skin
  • and so many more! You can read the ingredients in each product in their product description. Discover all of our collections here! No matter what your skin concerns are, you are sure to find the perfect system for you.

 

  • Janssen Cosmetics uses concentrated power in the smallest form. Our remarkable ampoules show that incredible things can come in small packages! The award-winning vials contain nine unique formulas to deliver the extraordinary active ingredients to the deeper layers of your skin. We have combined the best ingredients so that you see lasting results in the least amount of time possible! Our formulas combine the best of science and nature to tighten and firm the skin, moisturize, and deliver a dose of elastin-stimulating peptides, all in a simple 2 ml ampoule!

 

 

At Janssen Cosmetics, we aim to beautify your life and help you create luxurious spa-like experiences right at home. We are proud of the system we have developed for scientifically-based skincare, professional-grade cosmetics and to be active in over 80 countries around the world!

 

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Managing Stressful Skin with Janssen Cosmetics

Posted by Matthew Eng on

I think we can all agree that stress is terrible, but do you know what it has to do with your skin? There are 2 ways stress can affect your skin. The stresses of life can disrupt the hormone levels in your body, which can, in turn, show up as damage to your skin. Dryness, dark spots, and breakouts are common signs. External influences stress our skin out more than we realize too! Here’s 5 things that put stress on your skin and how you can combat them with your daily routine. 

 

Tired body, tired skin. The first thing you can do is get a good night's sleep which, I admit, can be difficult when stressed out. Everyone’s sleep needs are different, but aiming for 6-8 hours a night can make a world of difference in how your skin responds to outside stress.

For a truly refreshing experience for tired skin, try our Rejuvenating Mask to soothe your skin while enhancing radiance!

 

Pollution. The rising amounts of pollution around the world escalate the rate at which our skin cells degenerate. Other than UV damage, pollution is one of the most crucial elements to protect our skin from. Products containing antioxidants, like our Anti-pollution cream can help slow the process of damage caused by pollution. It also contains red camilla extract, a natural compound originating in Japan, to strengthen the skin’s natural barrier and prevent further damage.

 

Over-exfoliation. The purpose of exfoliation is to remove the very top layer of dead skin cells, revealing the more radiant skin underneath. It also increases your skin’s ability to absorb serums and moisturizers. However, over-exfoliating can cause problems. The main issue it causes is irritation to the more delicate skin layers. It can also cause micro-abrasions in your skin that bacteria can settle in. To prevent this, exfoliate no more than twice a week, using our Brightening Exfoliator, and hydrate well after with a rich moisturizer such as our Night Cream.

 

Stressed skin can occur in places other than your face too! Try the following products for these common non-facial skin concerns:

 

Flaky skin: Try the Oxygenating Body Scrub to revitalize and reveal smooth new skin! After your shower, pamper your skin with our Vitaforce Ace Body Cream, enriched with valuable vitamins and shea butter to moisturize and protect. 

Dry hands: Try our Hand Care Cream to refresh your stressed hands and cuticles, while protecting them all day long!

Stretch marks: Full of nourishing oils and vitamins, our Stretch Mark Cream is a must to soothe and strengthen your skin!

Decolletage: Looking to firm the skin around your bust, while minimizing the appearance of fine lines and wrinkles? Look no further! Our Perfect Bust Formula combines the best ingredients available, including algae bioferment to improve the elasticity of your skin, mangosteen to stimulate the natural lipids under the skin, and hyaluronic acid to improve hydration.  

 

Even implementing a couple of these steps can help ensure that your skin stays healthy no matter what life throws at it.

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Janssen Products for Healthy Sensitive Skin

Posted by Matthew Eng on

Sensitive skin is becoming more and more common, even in well-taken care of, healthy individuals. A big reason for this is that at this point in history, our skin is exposed to more environmental and chemical irritants than ever before. Our skin doesn’t recognize these pollutants and works overtime to protect itself, often developing more sensitivity in the process. Other factors that can contribute to sensitive skin are dry weather, allergies, excessive exfoliation, or skin conditions, such as eczema. Our goal is to soothe the irritants while providing a protective barrier to prevent further damage. Taking care of ourselves and focusing on our inner health is a big step we can take to help our body do the best job it can to protect itself. A little help from the outside doesn’t hurt though! Here are a few tips to help.

 

  1. Always remove your makeup. This step is especially important for sensitive skin. Makeup left on your skin can cause irritation, breakouts, and clogged pores. It will also accelerate the aging process. Removing your makeup will prevent bacteria growth and prime your face for the next steps of your skincare routine. Try our Micellar Skin Tonic to remove all traces of makeup while adding essential hydration.

 

  1. Use serums that are developed for sensitive skin. Finding products that soothe and correct while protecting your skin can be a challenge. Some natural ingredients can be too potent and irritate your skin more, while some “sensitive” skin lines contain harmful synthetic ingredients. Look for products with calming botanical additions. Ingredients such as Allantoin, Bisabolol, Vitamin E, and Hyaluronic Acid will provide an extra layer of protection and help your skin be the best it can be! Try our Anti-Pollution Cream and Pro Immune Serum before applying moisturizer for maximum benefits. The anti-pollution cream is formulated to protect and strengthen your skin’s natural barrier with plant-based antioxidants. The pro immune serum stabilizes your skin’s immune cells to help them combat outside stress, such as environmental factors and free radicals.

 

  1. Use sun protection. We all know that sun protection is important, but did you know that the type of sun protection can make a difference too? Chemical sunscreens are absorbed into the skin and can contain potentially harmful chemicals. They also break down after being exposed to UV rays for a while. Mineral sunscreens, on the other hand, don’t break down in the sun. They are minerals that are not absorbed by the skin and provide effective broad-spectrum protection. Try our Optimal Tinted Complexion Cream. It contains iron oxides and titanium dioxide for effective mechanical sun protection throughout your day!

 

  1. Moisturize. Almost all of our products are formulated to be as hydrating as possible, but it is still important to seal all of your skincare in with a good moisturizer. Using it at night is especially effective because it gives your skin a chance to renew itself and rest. Try our Night Replenisher, which is rich in hydrating oils and vitamins.
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