The success of a skincare brand depends both on profitability and recognition. Being a skincare entrepreneur can be challenging when you're just starting.

The constant emergence and demise of beauty startups can also be discouraging. If you want to stand out in today's saturated beauty market, you have to be at the top of your game.

Unlike conventional care products on the market, Janssen cosmetics can do much more. Our products inspire from the first use and deliver results that go beyond superficial skin care.

Skin types differ, and therefore skin needs vary from person to person. Skin care must be tailored to the individual's skin type, whether it is dry, sensitive, or impure. We must therefore treat our skin as individually as we treat our dry, sensitive, or oily impure skin.

An optimal care system from Janssen takes into account the needs of each part of our skin. In addition, all the care products in a series work perfectly together. 

The first step to achieving immediate results is always to cleanse your face. When you have oily or impure skin, you should use a fluid or washing gel rather than cleansing milk with soothing ingredients from Janssen. 

A day cream and a night cream are also essentials. Your skin will be hydrated and protected from harmful environmental factors with the day cream. We use richer night creams to regenerate the skin.

What makes Janssen Stand out from the Competition

1. Concentrate on niche markets

Many brands target a broad audience, which means that their products are aimed at a diverse group of people. Janssen goes against the grain and targets a niche market. 

The best way to distinguish your brand from the competition is to appeal to a niche market of consumers that might not be interested in your brand. 

A niche consumer group might include:

• Medical professionals
• Animal lovers
• Those with certain skin conditions
• Travel enthusiasts
• Allergy sufferers

2. Using captivating visuals

The beauty industry is all about visuals. Visually appealing logos, website designs, product photos, and social media posts attract customers. Janssen creates stunning visuals that sets them apart from other beauty brands. But how do they do that?

Some suggestions are as follows:

• Using illustrations in your graphics
• Thinking of unique ways to photograph products
• Using unusual color schemes
• Considering metallic elements
• Recruiting models who have unique appearances

3. Tell a unique story

The story of how every beauty brand got started is the same. After hearing so many backstories, consumers have become more interested in how you came up with your brand and how it made a difference in the world.  

Janssen's backstory isn't outrageous, but they tell it in a way that won't make your audience feel like they're just another brand.

4. Noticeable differences

Being able to develop a cosmetic formula that is significantly different from all the others is the most satisfying way to stand out from the crowd. 

There aren't a lot of breakthrough technologies in the cosmetic field due to the "mature" nature of the science. You may find something if you keep looking. 

The first step in creating a product that performs better than all others is identifying the market leaders. Janssen found out which technology offers the best performance by doing some research and putting it to the test. 

5. Have a distinctive voice

Brands often speak to their audiences in the same "business" voice. If you use a corporate tone when speaking with consumers, it's not going to help set you apart from your competitors because it's a great way to remain professional. Janssen is professional and memorable for creating a unique voice. 

6. Having a unique packaging

Creating unique packaging is crucial to the cosmetics industry since packaging is everything. In other words, your brand is likely to be lost in the muck before it even begins to gain traction.

Here are some tips for making your packaging stand out:

• Create an Instagram-worthy box by personalizing it
• Pick colors that are positive and reflect your brand's personality
• Make sure your packaging is typographically correct and positioned correctly
• Packaging materials should be eco-friendly and unique
• Provide customers with a positive experience when they open the packaging

7. Customer engagement

Social media pages should be used for more than just product promotion. Engaging your customers through them is the perfect opportunity. 

Janssen asks customers for their top skincare concerns, favorite products, and tips. They give them a chance to provide feedback on products and what they would like to see changed. Your fans will appreciate you taking their opinions seriously and value them if you actively seek out what they want.

8. Marketing to millennials

Most millennial women prefer organic or natural skin care products. The beauty industry is growing - and sustainable products are becoming more popular - so marketing to millennials will become increasingly important. 

The millennial generation is the second largest segment of cosmetics consumers after the baby boomers. Compared to 2000, consumers now have a shorter attention span than a goldfish. 

When shoppers discover your brand on the shelf, they can interact with it immediately. Furthermore, it allows social media users to share their experiences with your brand, giving you free publicity. 

9. A reasonable price

The prices for Janssen products have a reasonable range. As a result of their wide product range and diverse target market, they are considered attainable. It is for this reason that they are considered both high involvement and low involvement purchases.

10. Aiming to attract Gen-Zers

Getting Gen-Z's attention is the key to winning over businesses today. To better reach and interact with its target audience, Benefit collaborates with influencers to provide authenticity. 

It is not uncommon for cosmetic companies to partner with beauty influencers to create content showcasing their products on social media. Janssen is one such company. Their 1.4 million strong Instagram community and beyond can be engaged in this way.

The Bottom Line

Creating a brand that stands out in a heavily saturated market may seem impossible, but it is not. Janssen has achieved that. 

The right strategies, such as the ones we discussed in this article, are very helpful for making your beauty brand unique. 

Make a good living without being the biggest brand in the cosmetics industry. It's just a matter of being different.

During the summer months, you are likely to spend a lot more time outdoors, which can increase your risk of sunburn—even when you wear sunscreen. 

Your skin will need some serious TLC after a summer spent in the pool, sun, sand, and surf. In addition, summer days often lead to temptations where alcohol and bad eating habits are present. 

In the summer, your skin is often sun-damaged, dry, chapped, and clogged with dead skin. It's essential to rehab your skin after spending time in the sun and indulging over the summer.

A light callosity has been built on the callused skin due to the sun. Because of this, the skin is usually rough and flaky and needs more moisture. Moreover, UV radiation creates free radicals and reduces collagen fibers, which support our skin. 

It is essential to use one of the best after-sun products in spray, gel, or lotion form to minimize the sting and irritation of overexposed skin and speed up its repair. 

If you are considering a formula, look for ingredients that will soothe your skin, such as aloe vera and antioxidants, as well as hydrate your skin with hyaluronic acid, glycerin, and ceramides. 

Important Post Summer Tips

Check out these helpful tips for post-summer skin care to help erase the signs of summer.

• To get silky-smooth skin after a long summer season, use an exfoliating body scrub. Skin can feel smooth and soft after using a gentle body scrub, which removes dead surface skin cells and adds moisture. If you want to address UV damage and promote cell turnover on the face, use a gentle face scrub containing glycolic acid.
• You might have clogged pores after a few months of sweating and applying sunscreen continuously all summer long. Your complexion is negatively impacted by environmental impurities since you have accumulated oil, makeup, sweat, and dirt over the past few months. To minimize pores and draw out impurities, use a good cleansing mask.
• Your skin is likely in need of some much-needed hydration after months spent at the pool, beach, and in the sun. Add a rich cream or oil to your daily routine to hydrate parched summer skin. Your skin will benefit from formulas that contain ceramides, retinol, and hyaluronic acid.
• Your skin tone may become uneven, dark spots may appear, and new freckles may appear at the end of summer. UV rays damage your skin when it is exposed to the sun. Vitamin C serums can help counteract the effects of sun damage. Vitamin C serums improve skin texture and tone while hydrating and smoothing the skin.

Best Products for Post-Summer Skin

1. Light Tightening Cream (50ml)

When the weather gets hot, Light Tightening Cream is the perfect skin care product. Boosts your skin's energy, moisturizes it intensively, and counteracts tiredness.

This energy booster stimulates the metabolism of the skin and makes it more resilient and firmer. Skin receives extra moisture and shine is eliminated even though the texture is light.

2. Vitaforce C Cream (50ml)

Boost radiance and prevent premature skin aging with this highly active anti-aging care. An even and youthful complexion is achieved by reducing age spots, improving skin tone, and brightening the skin.

A deep moisturizing effect is achieved. Vitamin C protects the skin from free radicals through the use of a refreshing and invigorating lemon extract. 

Light-induced premature aging of the skin is prevented by vitamin E. It is reviving and toning to use lemon extracts. In the summer, Vitaforce C Cream is ideal because of its fresh fragrance and light consistency.

3. Pro-Immune Serum (30ml)

The serum stabilizes the skin's immune cells to make them more resistant to harmful external influences with active substances. 

Allantoin, bisabolol, vitamins C and D, long- and short-chain hyaluronic acid, as well as beta-glucan and ectoine, are present.

Once or twice a day, gently massage serum into your skin. Apply the serum to your neck and the area above it. Apply your usual day or night care product after the serum has been absorbed.

Pro-Immune Serum can also be used with any other care cream based on your skin's needs. However, it is best used with our Anti-Pollution Cream to ensure the best results. 

4. Hydro Active Gel (50ml)

Providing a fresh, natural glow, the ultra-light moisturizer hydrates the skin deeply. Moreover, it prevents moisture loss for a long time. By hydrating the skin, Hyaluron reduces wrinkles caused by dryness.

In addition to harmonizing the appearance of the skin by reducing irritations, the gel texture has a pleasingly light texture. Consequently, it is the perfect summer care product to enhance the silky softness of your skin and serve as a super base for make-up.

5. Mild Creamy Cleanser (200ml)

Deeply cleanses and removes dirt and make-up from the skin. By preserving the skin's moisture, unpleasant tension feelings are avoided. 

Combining the Radiant Firming Tonic with the rich, gentle cleansing optimizes the skin's preparation for subsequent care.

When wearing heavy make-up, it is recommended to double cleanse with Mild Creamy Cleanser. The cleansing milk should be applied and rinsed off, followed by another application, and washed off with plenty of water.

6. Mild Face Rub (50ml)

To supply the skin with high-quality and nourishing oils, the skin needs to be peeled once or twice a week to loosen dead skin cells. It prevents impurities, refines the skin surface, and allows subsequent care to be absorbed more effectively.

As a result of the gentle peeling, the skin surface is smoothed and noticeable. Skin flakes and superficial cornification are gently removed with jojoba wax beads. 

In addition to providing additional care to the skin, the round abrasive particles dissolve during application. It results in smooth, supple skin that appears fresh and rosy.

Conclusion

A summer day can only be complete if you're soaking up the sun. Nevertheless, your skin may disagree. All too often during the summer months, we experience excessive sun exposure, despite the importance of getting enough Vitamin D. 

Your skin may be suffering if you've enjoyed long days of sunlight, traveled in planes and cars, and generally enjoyed your daily routine more carefree. 

Too much sun exposure and insufficient sun protection lead to dry skin, sun spots, and wrinkles. Now is the perfect time to hydrate, replenish, and restore your skin.

The aging process of the skin is typically associated with fine lines, wrinkles, loss of elasticity, rough texture, and discoloration, although everyone ages differently. Many skin care products contain active ingredients that may help slow down the effects of aging on the skin.

Our Mature Skin Collection Highlight

1. Multi-Action Cleansing Balm (50ml)

For mature skin, this cleansing balm is luxurious. The transforming texture of this cleansing balm makes it ideal for mature skin. 

Using the cream-gel formula, you can cleanse, remove make-up, moisturize and use it as an SOS balm for particularly dry skin. 

2. Micellar Skin Tonic (200ml)

Designed for mature skin, this alcohol-free tonic contains micellar technology. Micelle technology encapsulates and gently removes the last traces of makeup and cleansing products. 

In addition to providing the skin with moisture, saccharide isomerates and long-chain hyaluronic acid also give it a pleasant feeling of freshness.

3. Luxury Oil Cleanser (100ml)

It thoroughly removes even waterproof eye makeup with a golden shimmer and contains 100% natural oils. The Gold of Pleasure Oil smooths the skin and leaves it feeling smooth and soft thanks to its high content of omega-3 and omega-6 fatty acids.

4. Skin Refining Enzyme Peel (50ml)

Dead horny cells are gently removed with enzyme peeling. A highly effective enzyme formula for smoothing mature skin.

Peeling of mature skin with enzymes. A highly-effective enzyme formula smoothes away lines and wrinkles and removes excess hard skin.

5. Perfect Lift Cream (50ml)

This anti-aging cream contains red clover extract and Kombucha to smooth mature skin. In addition to regenerating the skin, the high-performance complex smoothes it and enhances its radiance. 

Intensive moisture is provided by both short- and long-chain hyaluronic acid, which immediately enhances the tone of the skin.

6. Skin Contour Cream (50ml)

The cream has a rich texture that lifts and cares for the skin. Enhances the firmness of the face. A smooth and even appearance is left on the skin. Natural extracts and elastin-stimulating peptides on top of genuine Japanese silk. 

7. Rich Recovery Cream (50ml)

Red clover extract and Kombucha are combined to produce this rich anti-aging cream for mature skin. This high-performance complex rejuvenates, smooths, and enhances the skin's radiance. Lipid complexes balance moisture supply gaps and strengthen skin barriers in areas with dry skin.

8. Age Perfecting Serum (30ml)

For mature skin, a skin-smoothing serum with active ingredients. Kombucha and red clover extract form a Cellular Regeneration Complex.

Mature Skin care creams are the perfect complement to the highly-concentrated formula for during the day. Contains hyaluronic acid, vitamins C and E, and alpine rose stem cells.

9. Night Recovery Serum (30ml)

Mature skin regenerates at night with the active ingredient serum. Red clover extract and Kombucha form the Cellular Regeneration Complex.

Mature skin regenerates at night with the active ingredient serum. Hyaluronic acid, silk acacia extract, and Alpine Rose stem cells make up the Cellular Regeneration Complex. 

10. Rejuvenating Mask (50ml)

Red clover extract and Kombucha combine to create a skin-smoothing cream mask for mature skin. Providing comprehensive regeneration, smoothing the skin, and enhancing its radiance, this high-performance complex is highly effective. 

Bisabolol and Sensitive Complex work together to soothe and calm. Hydroxylated hyaluronic acid instantly tones your complexion.

11. Tri-Care Eye Cream (15ml)

Combucha and red clover extract make this eye care cream highly effective for mature skin. High-performance extracts regenerate skin, smooth it, and reduce fatigue and stress signs. 

Additionally, the sensitive complex contained in the product counteracts dark rings and swelling under the eyes. The light was scattered by optical diffusers.

12. Isoflavonia Relief (50caps)

Capsules that care for mature skin. This product features isoflavones, hyaluronic acid, and grape seed extract for boosting the skin's elasticity and resilience.

Mature skin care capsules with a single dose. Grape seed extract, hyaluronic acid, and isoflavones increase skin tension and elasticity.

13. Instant Lift Serum (30ml)

A powerful lifting serum that works immediately on mature skin. The highly concentrated formula, using red clover extract and Kombucha, along with marine collagen, restores radiance and freshness to the skin after just a few minutes, as well as ensures comprehensive regeneration.

14. Eye Flash Fluid (7 x 1.5ml)

A hydrating eye serum containing hyaluronic acid and peptides. In the morning and/or at night, pat Eye Flash Fluid gently into the area around your eyes after cleansing the skin.

Put a paper towel over the top of the ampoule and break off the top before pouring the contents into your hand. After that, pat it into your eyes evenly. This product is for external use only.

15. Skin Contour Fluid (7 x 2ml)

An elastin-stimulating peptide-based skin firming concentrate. Immediately after cleansing the skin, apply the Skin Contour Fluid gently. 

Break off the top of the ampoule and pour the contents into the palm of your hand after wrapping the top in a paper towel. Once the fluid has been applied, rub it gently into the face and neck. Use only externally.

16. Detox Fluid (7 x 2ml)

A detoxifying active concentrate that contains concentrated amounts of glucans and avocado peptides for a revitalizing effect.

After cleansing the skin, apply Detox Fluid gently. Using a paper tissue, protect your hands while breaking off the top of the ampoule and pouring the entire contents into your palm. 

17. Caviar Extract (7 x 2ml)

After cleansing the skin, apply Caviar Extract gently. Pour the entire content into your palm after breaking off the top of the ampoule, using a paper tissue to protect your hands. Gently press into the face and neck until it is evenly distributed. Use only externally.

18. Stem Cell Fluid (7 x 2ml)

A serum containing Swiss apple stem cells derived from the variety "Uttwiler Spätlauber" for stimulating skin regeneration. A combination of hyaluronic acid long- and short-chains and apple stem cells.

19. Marine Collagen Cream (50 ml)

It contains marine collagen and collagen boosters, which counteract the appearance of wrinkles and diminishing tissue firmness. 

It helps the skin look younger, plumper, and firmer by boosting collagen levels. The skin is lifted by marine collagen. By binding moisture to the skin, it fills out fine wrinkles and lines.

Conclusion

Although aging is inevitable, we should try to keep our mature skin as healthy as possible as we age. You've likely noticed your first wrinkles, or you've put off your anti-aging skincare routine for far too long. If this is the case, you're not alone.

The Platinum Collection has everything you need to keep your skin looking and feeling its best all winter long! As the weather cools down, our skin responds by slowing down the production of natural oils from the sebaceous glands. The result is skin that is drier, and more easily irritated throughout the winter months. We have developed a solution to this issue, along with many other common skin concerns with one incredible skin care collection. Better than gold, it’s our Platinum collection!  The unique rejuvenating treatments combine the innovative platinum-MP-complex (colloidal platinum) with the highest quality active ingredients found in nature as well as from biotechnology. This combination of ingredients allows for the most effective regeneration of skin cells and creates a 2-fold anti-aging effect: smoothing and hydrating benefits will be visibly noticeable right away, and with consistent use, you will notice deeper effects as your fine lines and wrinkles disappear, and your skin’s firmness improves. The beautifully subtle scent will make you feel like you are enjoying a spa treatment! Here is what you will find in the Platinum Collection:

Day Cream: Give your skin a more youthful and radiant appearance and firmer texture with our Day Cream. We have combined the best of nature:

• Mango butter to protect your skin’s natural hydration layer.
• Silk Acacia Extract to fight the signs of skin fatigue and dull complexion
• Vitamin E to neutralize free radicals, and
• Hyaluronic acid to attract and hold moisture beneath the skin’s surface

With the best of science:

• Matrixyl Synthe 6 as an extremely effective wrinkle treatment to hydrate and protect your skin all day long!

Night Cream: This luxurious Night Cream combines all of the same ingredients as the day cream with a lip complex to form a gentle, protective moisture barrier. Use it as the final step in your night routine and wake up with a refreshed complexion ready to take on the day!

Eye Cream: The skin around your eyes is thinner than any other skin on your face, and as such, requires a gentler product. Our Eye Cream contains Cupuacu Butter to soothe and smooth around this sensitive area, along with a healthy dose of vitamins and macadamia nut oils for a truly luxurious experience!

Effect Serum: Take your skincare to the next level with our Effect Serum. It goes beyond the surface level of smoothing your skin to help relax the tiny muscles under your skin that contribute to fine lines and wrinkles! Of course, it also uses colloidal platinum to visibly smooth your skin immediately, so you will see results right from the first time you use it. Hyaluronic acid, Imperata Cylindrica Root Extract, and Saccharide Isomerates work together to deliver an intense level of hydration that will last all day, while light-diffusing pigments get to work improving the overall texture of your skin. It truly is platinum-level skincare!

Face Care Set: Ready for the full experience? Pamper yourself with The Face Care Set, which contains the Day Cream, Night Cream, and Eye Cream for convenience, savings, and beautiful, healthy skin!

Ready for winter? Here are five steps you can take to stay hydrated during the cold weather this season!

Drink plenty of water

It can be easy to forget to drink water during the winter months. We simply don’t feel as thirsty without the heat! Often, we don’t notice that we have allowed ourselves to get dehydrated until we start seeing physical symptoms, such as chapped lips, brain fog, muscle cramps, and sluggish digestion. Staying in a dehydrated state while it’s cold and you are not getting as much vitamin D from the sun also contributes to a weakened immune system. If the thought of chugging cups full of cold water during the winter is not appealing to you, that’s ok, you have other options! Try drinking room temperature water, or even hot water (as herbal tea or with added lemon for flavor). As much as we hope that it would, coffee doesn’t fit into this category, unfortunately, since caffeine is a dehydrator.

Eat hydrating foods

You can add hydrating foods to your diet during the winter to help. Soup is a great option, as it combines the hydration of a nourishing broth with the comfort of a warm, filling meal!

Use a rich moisturizer

Our faces are not the only skin that feels the effects of the cold air! To lock in as much moisture as possible to your skin, try using a rich moisturizer all over your body while your skin is still damp from a shower. Our Isoflavonia body lotion is the perfect choice to retain and add moisture where your skin needs it most. For your face, try our Night Replenisher to help replenish lipids in your skin as you sleep.

Look for extra hydrating ingredients in your skincare, such as hyaluronic acid, glycerin, ceramides, urea, panthenol.

Hyaluronic acid is one of the most powerful hydrating ingredients in skincare. It acts like a sponge, holding moisture molecules in the skin for a long period of time, keeping you hydrated all day long! Because the molecules are smaller and lighter, hyaluronic acid works best when it is used directly against the skin for optimal absorption and then sealed with a heavier moisturizer.

Keep a humidifier going

The dry and often stagnant air from central air furnaces takes a toll on our skin during the winter! We can combat this by keeping a humidifier going in our homes or offices. If space is an issue, you can get personal-sized humidifiers that are perfect for smaller office spaces!

Avoid super hot showers

Hot water can diminish your skin’s natural barrier and cause it to lose hydration and natural oils. This tip is tough to implement since there is nothing better than a long, hot bath on a cold day, but I promise, it makes a difference! If you are like me and simply can’t give up baths, try sticking to no more than once a week to give your skin a chance to replenish its natural oils in between.

By implementing even one or two of these tips, you can be confident that your skin will stay as happy and healthy as possible all winter long!